subject: Viral Marketing Making Your Site Sell Itself [print this page] Do you remember making snowmen when you used to be a kid? Remember how you started with a little ball of snow, and kept rolling the ball till it changed into an enormous ball? Did you ever roll your ball of snow down the hill and watch as it became larger and bigger!? Well, that's how viral selling works. You start a viral promotional program, give it a push, and it is going under its own power, getting larger and larger.
Naturally, all of the while it is making traffic to your internet site and generating sales for you. Quite an enticing setup, huh? Truthfully, a successful viral selling program wishes some time, effort, and investment to get it started, but if you do it properly, it's productive.
A good viral selling plan might be broken down into three parts :
1- The bait To start with, you want a free present that you can give away. It has to be intensely valuable, as you need folks to share it with their pals, and so on . Some examples would be an e-book, a video, a forum, and such like.
2- The hook after you have made your bait that you are going to distribute to people ( and they to others, and they to others, etc, etc ), you need a hook. You would like a way to bring all of these folks who are enjoying your free present back to your website to buy. If you are giving away a PDF, implant links to your website in the electronic book. Relying on the product, you'll need to use differing types of hooks be innovative!
3- Selling Yes, that's right! You've got to promote your viral promotional program. ( This is the push that you give your snowball to send it rolling down the hill. ) you have to push your free present, so that people begin to use it and distributing it. Viral selling can be an extraordinarily effective selling methodology but it will need a little time, effort, and tons of ingenuity on your side. Content marketing!
by: Chris Demak
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