subject: My Business Has A Website, But No One Can Seem To Find It. [print this page] The internet is maturing, and the list of websites has grown into the Tens of billions. There are billions of searches every day. If you own a business, and you want current and potential clients and customers to be able to find your website, its very important for your business to be on the first few pages of the SERP (Search Engine Results Page). Although this is very important and necessary, its getting harder and harder to accomplish. Everybody wants to be on the first page, and the competition is fierce.
That competition is the reason SE Optimization (SEO) was created. People, whose business depends on their Internet presence , created systems and procedures, which when implemented properly, gave their website a higher ranking with the search engines than their competitors.
In the beginning, all you had to do was put some keywords in the Meta tags of your website and you lived happily ever after. A keyword is a word or a short series of words that provide an overview of a websites page content. These keywords are placed in the website pages Meta tag. A Meta tag is an informational file in the software of your website that is visible only to the search engines
After a while, as always, people tried to beat the system. They came up with all kinds of devious tricks. Eventually, Google, Yahoo, and the other search engines, to try and level the playing field, started banning what is now known as Black Hat SEO. The black hat coming from the old western movies where the good guys wore white hats, and the bad guys wore black hats. These Black Hat techniques try and trick the system into giving them a higher rating than they deserve, according to Google and the other SE. People who use these kinds of tricks run the risk of getting their website banned from SEresults. Not a good idea if all or part of your income is derived from your companys Internet presence. As SE Optimization evolves, the list of Black Hat SEO techniques grows. You should always follow the recommended guidelines of the search engines. SEO is an ongoing process by which the websites text, Meta tags, and many other aspects are continually edited and tweaked to give your site a higher organic rating. The Organic rating means that the placement of the website in the SERP was generated strictly by the merits of the websites content. This is different from someone paying for a higher placed ranking which is the case in Pay Per Click (PPC). More on PPC next time
by: johncascade
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