subject: Low-cost Marketing Tips For Small Business [print this page] These are some low-cost but highly effective marketing tips to help any local-based businesses find clients and generate leads in no time.
1. You Should Not Advertise As If You Have a Big Business
Large scale businesses advertise to create brand recognition and further leads. A small business actually cannot afford to do that at first. However, you can design your ads to generate sales at this present time. One way to obtain this is to always enclose an offer in your business ads this is an easy way for potential clients to make a positive respond about it.
2. You Should Offer a Cheaper Version
A lot of potential clients are not willing to pay the asking price for your product(s) or service(s). And some are much more interested in paying a cheap price than getting the best of the quality. You can avoid losing leads to a lot of these clients by offering a lowering or stripping down version of your product or service at a cheap price.
3. You Should Offer a Premium Quality
Not all of the potential customers are looking for a cheap price. A lot as well are willing to pay an expensive price to get a premium quality of product(s) or service(s). You can enhance your average size lead and the total of your revenue by offering a more all-inclusive product(s) or service(s) or even by combining a few products or services in a exceptional premium package offer for a higher price.
4. You Should Try Some Uncommon Marketing Strategies
You should look for some unusual marketing strategies to stand out from all of your competitors. You might find out some highly profitable ways to boost your sales and be on top of the very competitive market. For instance, you should print your very best small advertisement on some postcards and mail it to potential clients in your targeted local market. A small advertisement on a postcard/mail can drive a high volume of traffic to your website or web pages or generate a great amount of sales for each and every small cost.
5. You Should Trim Your Ads
Lastly, you should reduce the size of your ads so that you can run a lot more ads for the same cost. You might also be surprised to determine that some of your short ads create a better response from your target market than their longer versions of ads.
by: Michael SeoVida Francis
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