subject: Green Promotional Items Designer/manufacturer [print this page] Every company, big or small must promote their product or service in some way or they will lose to the competition. The more companies that are vying for the same target audience in an area, the more promotion the company must do. Setting your name apart from the crowd is the main goal but you need to determine what message is coming across your promotional materials. If you are a green company and advertise yourself as such, can you cannot afford to be using promotional items that are not green as well. Green companies really disperse through the neighborhood plain, recyclable paper advertisements and flyer. The green promotional items designer is always looking for ways to get the marketing power the company needs while not losing any of the eco-consciousness that they want.
What skills do I need to get started?
First, a flair for marketing and promotions is necessary. Having a degree in business, marketing, sales or design would be beneficial as well. You also need to have a vision of how to take traditional, standard marketing tools and promotional items and make them green but still cost effective for the companies that would be buying and using them. What types of things would I be working with?
Recycled paper business cards and pamphlets are standard. Another idea might be to use recycled paper postcards that are permeated with seeds that can be planted. The company's information would be printed on one side and the planting instructions on the other. It is sufficiently unique that many people would be showing it to friends and family before they plant it, thereby giving the company greater exposure. Who is the target audience for this concept?
The target audience is any company that would like to use greener techniques for their advertising campaigns. Also included are ecologically -conscious companies who have had little success finding advertisers who share their green vision. Who is the competition?
You would be in direct competition with advertising firms of different sizes and philosophies for your every client. In large, urban areas, you might be competing against nationally recognized advertising firms that have multi-million dollar accounts. In smaller areas, you might be the only company of your type in the area. What do I need to get started?
You need a few good ideas and the capital to make your samples. Introduce yourself to business leaders whenever and wherever possible. Let them know what you can do for their company by ways of advertising and making a greener impression on the business they hope to get from increased marketing. Persistence will eventually pay off for you.
by: Ezra Drissman
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