subject: Advantages Of Using Digital Signage [print this page] More frequently, companies are using digital advertising as a means to market themselves. At one time, most people chose to send direct mail or advertise in the newspaper or on the radio, but the digitization of our world has altered the advertising industry, as well. Marshall McLuhan, a well-known communications theorist and scholar of media theory, coined the phrase the medium is the message. By this, McLuhan is saying that the medium by which a message is delivered directly reflects the way viewers perceive the content. No longer are print ads or junk mail effective in getting the message across. Consequently, companies are embracing the digital era.
Digital signage encompasses a variety of new technologies that provide marketers with low cost advertising that is much more reliable and flexible than other forms of marketing. By using a digital sign to advertise, you arent sacrificing the power your message will have on potential customers. Advocates of digital signage are thrilled to have found a means to advertise with reduced costs and while still communicating to the public the message they want, when they want it.
Another advantage of digital signage is the unrestricted amount of times content can be changed, and how multiple digitized sign locations can function together. Each digital billboard display that you have purchase into can be interconnected. This enables store owners and managers to modify multiple signs to the demographic of the location. Digital sign specialists will set up your primary message on billboard displays and provide your business with the tools necessary to make updates and changes to your messages. This new wave of advertising will help you increase sales, brand your name to consumers, and entice people to your storefront or office. This is by far the best possible way to deliver appealing messages and compelling offers to drive traffic to your store.
Digital signage is the latest in a complete full circle advertising approach. Todays way of communicating has gone mobile, and more people are paying attention to messages they receive outside of the home. People are paying attention to what is going on in their community, and digital signage is no exception. While most signs are displayed with the intention of promoting a business or service, they also alert the public of what is happening in their area. Oftentimes the message is a traffic alert or in the worst case scenario an amber alert; we are all aware of the signs presence. Therefore, whatever message is displayed, attention is given to a huge, screen flipping sign on the side of the road. This appears to be the latest new way to gain consumer attention, and is only a sign of what is to come.
by: Will Bosner
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