subject: Search Engine Optimization Tips For Online Blog Owners [print this page] Professional blogs always need to be at the top of the search engine rankings in their chosen fields. Today, competition for the first two pages on Google is absolutely cutthroat. How, then, can you ensure that your blog stays at the top of the pecking order?
First, optimize the code of your web page. The easier a web page is for search engine spiders to navigate, the better your search engine rankings are. Here are a few pointers you could follow up on to make the code of your blog more SEO friendly.
1.Use Google Webmaster Tools to create an XML sitemap, making it easier for crawlers to navigate your website
2.Use Wordpress. Its friendliness towards SEO is far greater than Blogger, Livejournal, Myspace or any of the other blogging platforms.
3.Use website analytics to show you where you get your greatest hits. No, don't rely on your logic for this - you may just be very, very surprised at the things people repeatedly zone in upon.
4.Clean up your code. Easy, fast indexing by search engines is especially essential for blogs, as their content is updated regularly and many blogs rely on breaking news at just the right time.
5.Use the SEO plugins available on Wordpress to optimize all Wordpress-based blogs
Secondly, go for off-site SEO.
1.Submit your blog to indexing services such as Technorati, and use social bookmarking tools such as del.icio.us, Digg or stumbleupon.
2.Use your social networking skills to get more people to link to your blog. The greater the number of links to a blog, the higher it goes on the search engines. Leave comments on high-ranking sites, and include a URL to your own page. Links from high-ranking sites get greater value than links from low-ranking sites.
3.Use article directories to generate backlinks to your page
4.Stay active on forums that are directly related to your blog theme - this will also get you more targeted traffic, which is the ultimate aim of all your SEO.
Finally, do not forget to optimize the blog content. Using keywords for search engine optimization is one
1.Maintain good keyword density. Total keyword density for your blog should not exceed 3-4%, as Google detects "keyword stuffing" as a technique of black hat SEO - something that will make Google strike off all pages using your IP from its index.
2.Link to the main page of your site from the other pages. This sort of cross-linking will also raise your PageRank, which is the relative importance Google assigns to your page.
3.Make keyword optimized URLs and headlines. These are assigned more importance than the general content on your page while indexing, so keep that in mind.
4.Try having keyword-optimized discussions in the comments section on your blog. On Blogger and Wordpress, each comment has its own separate URL. So the more keyword-optimized discussions you have, the more SEO-optimized pages you get.
All that has been written here is only a tip of the giant SEO iceberg. SEO is becoming more and more organic, refined and sophisticated by the day as search engines grow more intelligent. By hiring SEO specialists, you can bump up the PageRank and search engine position of your blog by quite a sizeable margin in a matter of weeks.
by: Gen Wright
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