subject: Top 3 tips for effective online brand protection [print this page] Brand protection basically entails a brand owner employing different methods to prevent other parties from violating their particular brand. One major reason why companies can suffer enormous revenue loss is counterfeiting or the sale of unauthorized items. Reports suggest that close to 7% of the Global GNP are counterfeit sales, while double that number is the score of fraudulent goods sold online.
According to a research report by Mark Hillman, AMR Research Analyst, "As firms race to incorporate global sourcing strategies, integrate contract manufacturing relationships and deal with the increasing number of events that can cause disruptions, managing risk is an increasingly critical need. At stake are billions of dollars of stock market capitalization, market share losses, or even the possibility of going out of business because of an inadequate understanding of the magnitude of these risks." Currently we are at a point where companies are struggling to protect their intellectual property in a rogue world-particularly when they outsource to low cost regions. So what can brand protection do to ensure that your company and your product remain safe? How does one opt for the best online brand security mechanisms? Since there are multiple and various sources of brand abuse, what is required is that you:
Identify the risks
Prioritize the risks
Recognize the effect of the brand abuse to your revenue and especially your reputation
Protect your company and product
Tips to keep in mind while selecting your online brand protection solution are as follows:
Your online brand safety solution should be able to identify the exact source of counterfeiting/brand abuse. Your brand protection software should offer dynamic visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies.
Opt for online brand defense software with an intuitive user interface and the ability to develop and manage case histories, analyze evidence and better understand associations between suspect companies, partners and related contacts.
Your online brand security software should be able to find new targets and networks that sell counterfeits, locate large players and also find consistent counterfeit trends.
Stop those brand violations that are snatching your business and your reputation away from you. These tips could come handy while you set out to get that perfect online brand protection software.
Top 3 tips for effective online brand protection
By: lisasmith
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