subject: Use SMO For Your Business [print this page] Social media optimization is considered an effective way to generate the publicity of your website by connecting with online communities, websites, forums, etc. No one wants to live in isolation and therefore they want to interact and be the part of various online societies.
They also try to incorporate links and add more useful information. Adding more user resource might not help much but still the customers feel that they have come to a genuine website. In future, they might come back to your site and in comparison to new site go in for products/ services rendered by you.
When one talks of the SMO best practices, don't over do things like stressing on certain things or being offended. A good article or a good story on a popular social media site can drive more traffic to your website than a top search engine ranking. All this has created a new process called Social Media Optimization (SMO).
You may still not care about social communities, but your customers might. And if they, your presence there will keep your brand name upfront and may send you thousands of new visitors. Social Media Optimization saves you from going through all the channels to reach your customer, and makes your customer get back to you directly without going through the same channels. This direct link makes it easy on both the ends.
One of the areas she covered was the use of Social Media as part of the marketing process and that's a point I wanted to touch upon in this post. Unlike Paid Search it's a long term strategy that requires forethought and effort - hopefully this article will help you understand it a bit more.
Blogging is the best way to create content on an ongoing basis, as there is always a new angle to take or industry news to relate - it's not like setting copy into stone on your formal website; it has the potential to be much more personal and interactive than that.
SMO is about the strategies used to set up Social Media components on your website that allow your customers to interact and participate with you during their online experience. The whole point is to make your site more accessible to your visitors by allowing them to interact with your content via the following means.
Through this feature, your website will attain an enhanced search engine ranking and hence a large number of people will select the links which directly bring them to your website, which furthermore makes communication feasible and frequent with the clients.
Be careful of spamming a forum or discussion area with posts that are only ads about your business. There are certain times when you can write about your business. Look for an "Introduce Your Business" discussion where you can write about your business.
Use SMO For Your Business
By: helwertsteven
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