subject: Choosing The Right Product For Your Vending Machine Business [print this page] When you are choosing products for your vending machine it is important that you try and find products that fit into your customers requirements. Your product selection will determine if your business fails or succeeds. The selection is crucial in order to get people to buy from your vending machine.
The first thing that you will need to do is an account analysis, this will be a vital first step in the process of determining what all your vending business will need to provide to your new customers. Many times a person will just fill the machine with whatever items are on their truck. They may also decide to buy items at a discount warehouse and place the items in their vending machine. These people tend to take the attitude that the customer can eat what is offered to them since there are no other options.
If you take this viewpoint with your customers then you will find that your logic may be a little flawed as these people will prove that they do in fact have a choice. These people will either bring items from home instead of buying from your machine. The may also decide to go to the closest store in order to get the snacks they desire. They may also just choose to not use the machine at all and as a result this will hurt your overall sales down the road.
The first thing that you need to do is what is called an analysis of your demographic as to who all will be using your vending machines. Is the demographic young, old, male, female, business or college students? This will have to be determined long before you place the first item in the machine. One thing that you need to remember is your product turn. This refers to the amount of time that it takes for a product to sell. The faster the time then the better it will be on your overall sales.
One thing to keep in mind is will your customers buy health foods in your machine? Your customers may not be the health nut type and therefore will not buy health foods. If this is the case then you will find yourself in a position where you will not be able to move the product. Health food items can go either way and affect whether or not you are able to make a profit off of your items.
by: Joe Nichols
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