subject: Why Conference Folders Are Not Just For Conferences [print this page] If you have important documents to present to clients or a presentation to make to customers then a Promotional Conference Folder may be just what you need. Too often these great pieces of Promotional Merchandise are just thought of for Conferences and Seminars.
Undoubtedly the very finest are leather conference folders They exude class and distinction and as well as looking beautiful they feel and smell wonderful which is why they make great Promotional Gifts. Choosing the right type of leather for each occasion is vital as there are many different types.
Let's say for example that a client needs a folder to house documents relating to a presentation to construction engineers. Any folder in these circumstanses could be treated roughly by being tossed around in the back of cars or left in site offices. Therefore a strongly stitched leather with a firm and scratch resistant finish would be a good choice. Alternatively if an event is being held in an elegant country house or top hotel to important clients in the financial markets a fine calf leather with discreet branding would be more suitable. Promotional Items of such quality are almost always kept by their recipients so your return on investment in terms of views per pound spent are much higher than those for folders of lesser quality that are unlikely to be kept as long after the event.
Non Leather conference folders probably account for 75% of all sales of Promotional Folders and this rate of success is entirely down to the manufacturers of some very attractive fabrics. There is now a wide range of fabrics that not only smell like the real thing but also look and feel like it. In addition there is now an excellent E.Leather which is manufactured from waste leather materials and the production process is considered to be the most environmentally friendly in the world. You can now find many different colours in this range and even have your company colours Pantone matched.
There are numerous types of folders on the market, ring binders, zipped folders, attache case folders to name but a few. Standard models more often simply consist of an A4 pad holder and pen loop. The opposing cover usually has a couple of slit pockets also. The largest folders often have additional features such as calculator pockets, business card holders etc. The largest and best models could include a calculator and a decent pen as well as maybe a leather strap closure to finish it off properly.
No longer do you have to buy thousands of folders in order to get a bespoke product. This works extremely well with colour matching fabrics. Even the linings of these bespoke promotional folders can be branded which makes them really unique business gifts. If you have a lead times of 6-8 weeks it is always worth asking your promotional merchandise supplier if they can source folders for you in the Far East or India, the savings can be considerable.
by: Paul Beirne
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