subject: What If Online Shopping Hit Real Life Stores? [print this page] What if real life supermarkets and shops were to use the same technique used by shopping stores that sell software of releasing products on trial versions?There are many websites, some of them leading computer related brands as a matter of fact, that allow its users to download software at a cost. While some online stores release free versions of these software that are, more or less, a less comprehensive version of the actual product; the rest of the online stores launch software on trial versions that can be downloaded and used for a few number of hours or days. Be it an anti-virus software, or photoshop, or even a new game which is creating a buzz in the market, these websites offer a trial version that allows the user to experience the product before making a decision to buy its full version.
Now, if supermarkets selling, say, clothes, were to imbibe this scheme how will it work? You can have a trial version of the dress, which will allow you to wear it for some number of hours, flaunt it around the city, see how people (especially friends girlfriends, in particular) react to it, and come back to the store and then make the purchase. Of course, the customer will have to give a certain security for it.
What happens when that favourite game of yours, which you have been dying to get your hands on since the last week, is unable to run anymore because it was free version, and now it has expired? Now, what if we apply a somewhat analogy to clothes bought from stores? You bring home a shirt a trial version, in fact which will last only for a day. Although it sounds a bit imaginary and a seed that cannot entirely grow in the real world, but what will happen when the shirt expires?
Will it just cease to exist? Will it shrink, not allowing the buyer to use it beyond the trial period, or maybe start tearing itself? As unimaginable for such a situation as it is, but the thought of it certainly would make one wonder, What if? Every fresh idea, in my opinion, goes through a period of comical criticism by certain people (which, in this case, is me). The concept of online shopping in India is no such exception. Online shopping has been used as a topic in many advertisements, cartoons, and online comic strips. However, with its ever escalating popularity, it is hard to imagine any criticism will devolve it.
by: Mohd Zaheer
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