subject: Getting Ahead In Online Retail [print this page] One of the consequences of the recent boom in online retail is the emergence of scores of new websites, all jockeying for position in an already crowded marketplace. While the market is littered with success stories, there have also been no shortage of failures some of them high-profile and its crucial to make sure everythings in place by the time you launch your own offering.
There are some people who seem to think internet shopping is a licence to print money, but any entrepreneur worth their salt will be well aware that theres much to consider when making an entry into the market.
While many small start-ups have established themselves as major players in the online sector, this obviously isnt how it works out for everyone. Among the numerous obstacles facing new entrants is the presence of big hitters from the bricks-and-mortar retail sector on the internet chief among which is supermarket giant Tesco, which continues to view the internet as a key aspect of its growth strategy.
Indeed, there are so many different websites out there, some shoppers take the safe option and stick with the big brand names theyve grown familiar with over the years through shopping on the high street. This is a considerable hurdle for smaller online-only retailers to overcome, but its not insurmountable and there are ways of getting ahead in internet retail.
Another major concern for consumers is the reliability of individual websites, and theres an innate conservatism among some people when it comes to giving new businesses a try. In fairness, its hard to blame them internet fraud remains a very real problem, so its only natural that some shoppers think its best to stick with companies theyre familiar with because they feel theyre less likely to be fleeced at the end of it. However, this approach can mean consumers end up paying over the odds for goods and services they could buy for less elsewhere, and its important for newcomers to the online market to ensure visitors to their website are as sure as they can be that you can be relied on.
Hiring the expertise of a reputable online payment processor can be a crucial weapon in the struggle to establish a new internet retail business. By making it clear that transactions are handled by a well-established, trustworthy provider, you can reassure customers that theyll get what they paid for and there wont be any nasty surprises waiting for them when they get their next credit card statement in the post.
by: Tim Bisley
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