subject: Could Personal Injury Training Expand Your Firm's Client Base? [print this page] A company's reputation can often be its most valuable asset. The decision of a client to employ a certain firm is based on that firm's past performance, its ability to deliver quality services and appear authoritative within its field. However, attracting new clients requires more than just relying on former glories.
Spreading the Word.
A company that has an established reputation has more to gain through maintaining it and more to lose from resting on its laurels. Personal injury firms rely heavily on 'word of mouth' to bring them new clients. With the tightening restrictions on advertising and the shadow of Lord Justice Jackson's review looming large, it is reputation that brings more clients to the door.
The world of personal injury is continually evolving. New legislation is causing ripples within the legal profession on an almost-daily basis. The rules for psychological injury have been recently redefined, the workings of the Compensation Recovery Unit are constantly being reviewed and the introduction of Alternative Dispute Resolution have been a source of headaches for many a personal injury lawyer. There are not many professions where the goal-posts are constantly shifting and reputations can be made or broken, according to how familiar with them a personal injury firm is.
In the Moment.
A firm's reputation is built on the success or failure of its past. Despite the fact that potential clients judge on the quality of past achievements, it is possible to engender your firm's reputation on its current activities. Investing in personal injury training communicates the notion to your client base that your company is actively engaged in moving with the times. While it may be possible to depend on an established reputation, one significant failure can show a vulnerability that can be off-putting to new clients. Clients who are dependant solely on your standing to decide whether or not to use your services are going to look less favourably on a company that appears to be stuck in the past. Personal injury training communicates a 'living in the moment' attitude that can speak more than a roster of victories.
It is widely accepted that the value of a firm's reputation increases with age. Whilst that may be of comfort to long-established firms, the other factor in the equation is competition. Younger firms are becoming aware of the importance of appearing dynamic and up to date with important legal issues. In what is currently a buyer's market, clients are paying more and more attention to a firm's potential than its past achievements alone. Investing in personal injury training can only help to boost a company's reputation, regardless of its size. Once a firm has convinced clients of its ability to deliver in an environment where the rules are constantly changing, those clients are going to tell others.
Whether you are looking to build your reputation, or want to maintain the one you have worked hard to earn, personal injury training is a practical tool in both your armoury and your status as a firm that knows its business.
Copyright (c) 2011 Sue Richardson
by: Sue Richardson
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