subject: Using Social Media to Drive Qualifed Leads for Your Business [print this page] Find Your Space: It's important to be present when and where prospects and consumers are discussing needs related to your product offering. There are many tools to help you find where the conversations are taking place that you should be engaging in. And start building your community today! Successful Inbound marketing doesn't happen overnight; consistency is key toyour marketing success.If you haven't started think about starting .
Content is King: If you remember anything remember this... content in king! It's a fact, peoplelove sharing helpful and interesting information. Make sure your content supports the needs and desires of your audience and is not a generic sales pitch!Communities that form brand advocates make sure they are addressingspecific topics that help peoplefindlike minded individuals who share interests. If you build a reputation for quality and relevant content you will get the traffic and conversions you are after.
Spreading Your Message:Don't be shy about asking readers to share your content. But before you do so make sure it's easy to share. Remove all barriers such as opt-ins and login and password creation. Just give them the content and the tool they need to share it viaemail, retweets to Twitter,posting to Facebook, etc.
Listen and Engage: Don't just post... you need to connect and you need to be timely about it. Whether it's good or bad feedback acknowledge it and respond to it. If it's a request for additional information respond and provide it. In other words, work to create a living two-way dialogue. Nothing gets my goat more than when someone tells me they are engaged in social media but all they did is put up a page and load irrelevant, sales-oriented, one way messages to it.
Genearting Qualified Leads: Just placing a "Contact Us" form is most definitely not going to cut it. Truth of the matter is most people think that clicking the "Contact Us" form means a salesperson is going to contact them and it's fair to say that they are not going to want to talk to a salesperson until you have earned their trust, respect and confidence. You need to prove that you understand their needs and that you can solve their problems. Start by creating a one page PDF that addresses their problem and is not about your solution.Offer case studies andclient references. If you have a video now is the time to offer it. If you don't have one now is the time to seriously consider developing one. By now you will have earned trust and proven that you understand THEIR needs and want to help THEM andnot just sell YOUR products.
Landing Pages: If you've earned their trust, respect and confidence and they're ready to talk to you make sure you have a professional landing page in place. With the exception of having your logo prominently placed at eye level, your landing page should have zero navigation associated with it. We're talkingno link back to the homepage, no links to any other sites, no copy content. It must be devoid of any and all distractions. The form should be short and ask for the minimum amount of information necessary and the "submit" button should be the singular point of focus to push them to completion. Remember that your landing page will be hyperlinked to an offer from your website,whitepaper, ebook, etc. so make sure the link is logical and makes sense. Take Away It's not only what you say but how you say it. You can't just shovel information and messages out there and think you will succeed. You need to give careful and thoughtful consideration about your audience and what it is that they like,what they react to, where they are and what is required to earn their trust. And just like any other media, it's our job to keep crafting the message until we get it right.
Using Social Media to Drive Qualifed Leads for Your Business
By: Deb Kennedy
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