subject: Why Kleenex Are Called Facial Tissues Instead [print this page] Everyone knows that Kleenex tissues are most commonly used for blowing noses, right? Well, if they are used for blowing noses...why aren't they called disposable handkerchiefs? That is certainly what they are used as. But instead they are called facial tissue. Why is that? Believe it or not, there is certainly a very specific reason why these throw-away cloths are known as facial tissues. That is because such tissues were originally invented and marketed for a distinct purpose, and that purpose was certainly not for use as a throw away handkerchief for blowing the nose.
Kimberly-Clark Corporation introduced Kleenex tissue in 1924 as a way for women to remove makeup from the face. You see, back in the 1920s, women put cold cream on their faces and then wiped it off with a towel to remove makeup. But now, instead of staining towels and having to wash them, Kleenex was a throw away alternative that was much easier to use and toss away. No more washing cloth towels and trying to remove stubborn makeup stains.
The product was a success. Interestingly, in their first marketing campaigns, Kleenex brand tissues were shown being used in Hollywood makeup departments. These early advertisements showed stars like Helen Hayes and Jean Harlow using Kleenex tissues and cold cream to easily remove their heavy Hollywood makeup from their faces. The product was used for a few years with this use by women as the main idea behind the facial tissue.
Little did the executives at Kimberly-Clark know, despite these first advertising efforts as a tool to remove makeup from the face, the public at large-including men-had a different idea for the use of these makeup removal tissues.
Why Kleenex Are Called Facial Tissues Instead
By: Joahin Geihara
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