subject: Why Giving Your Salon A Makeover Will Do Wonders For Your Business [print this page] Want to improve customer retention as well as attract more people to give your salon a try? Here are 5 reasons why a makeover for your salon could give it a whole new appeal.
1. Depending on what they are having done, customers often spend a lot of time in their salon. As such, their comfort should be of paramount concern to you. That means, any chairs that are battered and bruised, or which have maybe lost their shape, should be replaced as a priority.
2. If your salon is in a great location - in order words, it gets a lot of walk-bys - then your window is your biggest and best promotional tool. When people peer through, what do they see? Is it a salon that looks pleasant to be in, professional and modern? If not, you could be missing out on new customers. New furniture and equipment, better flooring, a few plants and even a pleasant member of staff to greet walk-ins could all make a big positive impact.
3. Think about what your customer is paying for. Could they be getting more for their money elsewhere? Teas and coffees are a given, but what about the equipment that you're using? Is it top of the range? You can bet your bottom dollar that the salon down the road has the best and newest kit and customers could already be enjoying the benefits.
4. If your salon looks clustered, then it's likely to turn customers off straightaway. Consider a reshuffle to create more space. You may get an extra chair in to accommodate more customers or develop a more comfortable welcoming area that makes customers enjoy their experience of your salon more.
5. Do you now have the space to pursue your ambitions for the business to expand into new areas of beauty treatment? For example, perhaps you want to install a nail station. If so, by getting new equipment and furniture you might open up a new corner of the market to turn your small business into the start of an empire!
Make a list of everything you want to improve from salon equipment to hairdressing furniture and find a supplier that can provide you with everything you need.
Why Giving Your Salon A Makeover Will Do Wonders For Your Business
By: Rob Berry-Smith
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