subject: How Are Searches Changing This Year [print this page] There continues to be changes in the way we search for things online. In the year 2009 we have seen a ton of changes in searches and how companies are able to get ranked. Here are a few of the changes that you may have missed from 2009 and wanted to know.
one kind that keeps on changing is paid searches. Google seems to have adapted their policies and continued to change and grow, like usual. This change might not seem like a really hugedeal, however this change allows just about anyone except your obvious competitors to use your brand name in their advertising without your approval. Many have wondered about this policy, but the need for it actually stems from those who are reselling items of a specific brand. According to Google, before this, these companies would not have been allowed to use that brand name without express consent of the actual maker of it.
You Tube was another company that made changes in the last year (not just Google). YouTube has added videos so that anyone can promote and use them on the website. Web advertisements have made them a serious amount of money and it seems to keep growing from there.
in 2009 a bigger thing happened that not a lot of people saw coming. Bing and Yahoo teamed up. Although it didn't happen for sure until December, it was done to make things easier for people and really helped both of them get to the top. It also brought on a little bit of competition for Google.
Keeping up with the every changing issue with the internet is rough, but is also worth it.
by: Julie D Johnson
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