subject: The Advantages Enjoyed By The Retailers By Promoting Private Label Products [print this page] A same kind of product which is produced by one company and sold by the other is called private label products. Now private label brands are available on almost all kinds of industry from retail to fashion. Few years back private label products are considered to be inferior and considered as alternative option for established brands. But nowadays scenario has changed. These days private label brands produce quality products.
Promoting a private label brand has its own advantage for a retailer. With a private label brand the retailer himself can select unique sizes, price and even he can have his unique logo. The major advantage of promoting private label brand is that the retailer will have huge benefit over pricing of the product. And when a retailer is new to the market he can actually price less to gain market share. Apart from this the retailers can create their own plan to market the product. One good product that works good for this kind of marketing is womens swim suits.
Another advantage of marketing a private label product is that the retailer will have complete control over the distribution of the product. The retailer can make sure that the product is available only with him. The customers who prefer this kind of product will not be able to purchase anywhere other than the retailer himself.
With these private label brands retailers need not to develop a product from the scratch. What they get is a completely developed ready to market. They save money and time on developing the product and can spend the same on marketing the product.
With the launch of more and more private label brands the sales of private label products has increased significantly. And this pattern is particularly going good in Europe. In Europe at least 40% of sales that is happening in retail is based on private label brands. But this trend is picking up all over the world. People now accept private label brands as premium brands.
These private label brands now have many source to market their products. One such way to to market their product is through group buying sites. Group buying is a concept which helps people buy products at cheap price. When yourself and set of people maybe your friends join together and order a particular product in huge quantity it is called group buying. The retailer will be able to give you a better price as the product is ordered in huge quantity.
The above mentioned facts are considered as the advantages of marketing a private label brand. More people who are confused on how to start a fashion line can use the private label brands as a launching pad.
by: eliane V
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