subject: The Real Benefits Of Comparing Wine Prices Online [print this page] Roughly speaking there are two sides to online wine sales. The Big name sellers who we have all heard of ? and this now includes many of the supermarkets and chain stores and the smaller, more specialist sellers. There is of course quite a large grey are in the middle with many of the big guys employing their own experts to source and buy fine wines.
A number of the household name sellers also run online wine clubs for customers to encourage you to buy wine online regularly from them.
A little known fact however is that many of these companies also make their online offerings available to you through affiliates and this can be a very handy thing to be aware of. An affiliate is basically a third party site, which promotes the products of a number of vendors and therefore gives you the chance to look at a wider range of products when you buy wine online.
It's possibly not entirely accurate to say that you can compare wine prices on an affiliate site as in the wine industry it?s not always about competing over the same wines like you would do on a car insurance comparison site. With wine sellers it?s more about finding different wines within the same style or variety as the competition.
Again there are some must have wines that most sellers will stock just because demand is high and constant. It's a bit of a no brainer for example to have some well-known brand Australian Shiraz on offer and a chardonnay or two for that matter.
Another big advantage of an online middle man to wine merchants is that it helps them to get the message out to a wider audience than a storefront. They are usually able to offer special discounts and packages on the web and by arming an affiliate with the details of these deals it allows them to promote to a whole new audience. Throw social media in to the mix as everyone does these days and you extend your reach even further.
Wine can be categorised fairly easily in a general way by colour, style, or grape variety however there are countless variations on these themes. You?ll find most wine sites categorised in a similar way but if you are on a single seller?s site you?ll only see their products. If you can widen your category search to take in products from lot of retailers you are surely onto a winner.
One such site you should have a look at is http://www.wineday.co.uk which is a UK based site dealing with over 20 of the UK?s best known wine sellers. As described above if you do a search for red wine here you?ll get an unrivalled choice form all of these merchants. There also a host of search possibilities to narrow down the search if the choice is a little too much at first.
by: Emmanuel Ihnat
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