subject: Top Tips For Online Recruitment Advertising [print this page] Most jobs that you post online will be able to attract job seekers, however only the very best listings will actively grab the attention of the top performers that the majority of employers wish to attract to their organisations. Why is that so? It is because the top talent is very hard to find as most top performers get recruited very quickly.
Here are some tips on how to produce an effective advertisement you have to do this by:Overcoming their Boolean illiteracyThe majority of top performers are not used to applying for jobs as they are usually waiting for jobs to come to them. They don"t spend a great deal of time making their way through job databases. The risk is huge; therefore, they will often overlook many of the job opportunities for which they are qualified. To ensure that you don"t get caught out, make sure that you give potential recruits the directions to the job listing in a job database.Getting them to change devilsThe best job postings are not advertisements that are placed in a particular category. The advertisements cannot simply be put together as standard employment notices. If you wish for your advertisements to attract passive talent, you need it to work like an electronic sales brochure "" an advertisement that has enough influencing power to help convince people to do something that they wish to avoid and that is "change".Selling them hard and fastThe top performers are very impatient and it takes a lot of effort to impress them. They receive calls all the time from recruiters, offers comes to them, so it is rare for them to look at different job boards or access prospective employers websites to read an advertisement as it makes them feel out of place. In order for this barrier to be overcome, a job advertisement must ensure it illustrates its selling power inside the first five lines. The first five lines are all that is needed to effectively attract the attention of the top level performers. If the first five lines are unable to keep the top level performer"s attention then they are very unlikely to read any more of the advertisement.by: Brendan Wilde
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