subject: Is Your Portland Roof Repair Being Done By A Qualified, Certified And Insured Roofer? [print this page] Many people are becoming confused when searching for a Portland Oregon roofing service as they are presented with companies outside Oregon. People are searching the internet for a Portland roofing service but instead of finding what they want, they are being showed roofing contractors who operate outside of Portland. There are a few reasons this is happening one of the main ones is that these roofing companies outside of Portland are targeting keywords to do with Portland Oregon roofing services. On the web one of the most popular ways people get their businesses seen by the public is through something called SEO (search engine optimization) which allows their website to rank high in the search engines when someone types in a search term related to their business. This may be hard to understand so lets go into more detail of what it is so that you can understand how and why roofing companies outside of Portland are ranking in the search engines for keywords to do with Portland roofing services.
SEO works by targeting keywords and then getting your website to rank in the search engine results for those keywords. For example, Google is the main search engine people use when searching for something, you may type into Google ,"Portland Oregon roofing service", and then be presented with companies who have all targeted those keywords thus getting business through this online marketing method. The issue with this is that anyone from anywhere in the world can target these keywords and take up the listing space on the first page of results in Google. This is why you will get companies who are outside of Portland advertising themselves as a Portland Oregon roofing service even though they clearly aren't as they are located in a different area. This seems wrong but there's nothing you can do about it as it all comes down to who optimizes their website for SEO the most.
The more you optimize your website for SEO purposes the more likely it is for it to show up high in the search results for a keyword, so the local roofing companies in Portland may not be targeting all their keywords or they may be trying to do so but not be having much luck. Just because the Portland Oregon roofing companies aren't showing up high in the search engine results for their keywords doesn't mean their businesses aren't good.
So as you can see the reason why when you search for Portland Oregon roofing services other roofers outside of Portland show up, is simply because they have targeted those search terms or keywords much more effectively. It doesn't make them any better it just means they are trying to get as much work as they can, and are clearly targeting areas outside of their own too to bring in business. It may be hard for this to sink in for a moment but by simply taking a few searches using Google you will soon see that the way results are ordered is through people targeting the keywords you are typing in. People can view search statistics online and view what people are searching for, then they can take that data and analyze it so that they know which keywords to target, so they are catching you before you actually type in your keywords as they know what people who need roofing services in Portland are going to type into search engines.
This online business marketing method is very effective. So next time you search the internet for your roofing service in Portland be sure to check where the company is located, then you will know if you're dealing with a local company or not.
by: Tom Derringer
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