subject: A Few Facts Concentrating Online Video Advertising [print this page] Online video marketing is one of the fastest growing methods of businesses advertising today. The internet is in virtually every home in the United Kingdom, and in the majority of those homes they broadband connection. This makes the ability to view the online video in better quality available in almost every single home, and business, in the country.
In the past three years the number of online video advertisements for businesses has grown by a whopping 200%. This growth can be directly related to the fact that individuals are watching these advertisements not only from their home based computer systems, but they are watching them from their smart phones, and other wireless devices. The video websites are getting more hits than almost any other type of website.
Fueling the fire for the internet video demand is the fact that people want things to be instantaneous. The level of patience that people seem to have is growing shorter each year. They want their food to be ready quicker, they want to be able to play their games faster, and when they want information about anything they want to be able to get it immediately. We are living in very fast paced times and in order for a business to be competitive in todays marketplace they have to keep up with that pace. Online video advertisements are only a small percentage of the new ideas that businesses must embrace in order to be successful in todays market.
There are several different companies doing video production in Birmingham and the surrounding areas. Birmingham and the West Midlands have such a dense business populations that these locations are perfect for the companies that make the online video advertisements for other companies. If you do not have an online video for people to watch and understand what your company is all about, what you sell, and what services you provide, then looking online for some of the professional creators in the West Midlands now may be a good time to consider getting such videos produced.
Using the online video type of advertising is also another part of a good search engine optimisation strategy. When you want to get your rankings in the top ten of the search engine pages then you have to use every tool that you can to let the search engines see your website, and that people like what you have. This sounds like a competition, and in fact it is a highly organised competition. This is a race for the customer base between every web page and merchant in every category. If your website fits into several different categories then you will have to figure that into your SEO campaign.
The one thing that every business needs to remember about the online video they create is that people will not tolerate something that is long, drawn out or slow. They want you to get to the point, and keep it short. So you are charged with the task of making a short clip that catches the attention of the viewer and gets straight to the point.
by: John Spencer
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