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subject: Benefits Of A Good Coach And Mentor [print this page]

A person heading into business for the first time, whether

online or offline, will often find the waters murky and

difficult to navigate. Its easy to follow the wrong path

and hit a rocky outcrop, before ever reaching the shore and

achieving any sort of measurable success.

One thing that sets successful marketers apart from those

who are unsuccessful is that the successes began their

online marketing careers with an experienced mentor. While

theres something to be said for independence, in the world

of online marketing being independent often just leads to

failing alone! When a person has an excellent coach and

mentor whos available to teach and guide them, they are

already a leap ahead of those who dont.

Many people start bricks and mortar businesses after having

worked for someone else, and through this employee/employer

relationship, theyve learned something of what it takes to

run a business (even so, enormous numbers of bricks and

mortar businesses fail within the first five years). A lot

of people who decide to become Internet marketers do so

with absolutely no Internet marketing background. They may

have clicked on a few ads on making money online but

thats about it. Its really no wonder they dont succeed

when they actually make an attempt to sell online.

For this reason, an online mentor is in many ways just as

crucial as having a mentor in any other type of business. A

good mentor can really help teach you the ropes and guide

you on the best ways of approaching your business, as well

as what works and what doesnt work. Theres a huge amount

of misinformation on the Internet, and while theres also

some solid information available, too many people actually

get information overload because they read too much

information online and want to try everything at once! A

great coach and mentor can help steer you in the right

direction without boggling your mind with the various

systems available online.

Perhaps you had some great ideas for starting an Internet

business, so you jumped online to find out more. If youre

like a lot of people, you possibly spent hundreds of

dollars (or more!) on programs with hyped up sales pages

which made you feel that you, too, could start making $1000

(or more!) a day within just weeks of purchasing such and

such a program. Then, of course, you bought the program

only to find that it didnt work the way explained, or that

it was out of date (the world of Internet marketing moves

fast, there was a time just a few years ago when people

could manipulate the search engines to make thousands of

dollars using what are known as black hat SEO techniques;

however, after the search engines became aware of the

manipulation they became smarter).

If you find a good coach or mentor right from the start,

theyll happily let you know what works and what doesnt

(as most of them have gone through the ups and downs

themselves and understand better than anyone how easy it is

to fall into one of these Internet marketing traps). Youll

also learn what program or programs you should bother

investing in, and which you should steer well clear of.

Never underestimate the benefit of a great coach or mentor

in your Internet marketing, because ultimately youll not

only save a great deal of money, odds are that youll start

making a lot more too.

by: Seppo Lamsa

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