subject: The Rise Of Digital Agency [print this page] In todays time and age, any business worth its salt knows that they can no longer forgo the importance of web and digital initiatives as a way of communicating with their target audience. The main challenge faced by them is to deciding on the right platform or service provider to do the job for them. Website designing is not a rocket science anymore, even an eight year old can make one nowadays. With thousands of website popping up every now and then it has become really hard to make a unique identity for business.
According to Wikipedia a digital agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web design and development, e-mail marketing, search engine optimization, social media optimization etc. The difference between a digital agency and a more traditional advertising agency is that they rarely offer offline services; they mostly restrict themselves to web services. However, traditional agencies have not started fancying the digital agency and many of them has started offering web based services. Such is the demand of digital services now a days that traditional mindset has not started adapting to the change.
On the other hand digital agency has to constantly evolve to cope up with the ever changing world wide web. Digital agency has been growing steadily since 2005, where as the traditional business has seen a decline. So now the questions come, how does one pick a digital agency for taking care of their online service?
The most important prerequisite of selecting a digital agency would be to find a team or an agency which is competent and skilful and has a number of front end developers, system architects, web designers, online marketers, SEO and SMO experts and more sitting under the same roof with everyone working together and sharing their knowledge so that together they can create a high quality solution that meets the client's expectations. To get a truly exceptional website a range of skill and expertise is required, this will happen when you have a full fledged team, to make it successful.
The most important benefit of letting digital agency take care of your services is to centralising your online requirement, which results in cost reductions by combining your web designing services with online marketing etc. If anything goes wrong with your website, you are one call away from the experts who will solve your problem.
by: harkesh
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