subject: Online Reputation Management - Tools For Orm [print this page] So now that youve got a blog with original content being added each week and a Twitter account that points to that content, its time to up the ante a bit: add some video to the equation.
You probably already have a video camera, so its time to get it out of the closet and dust it off. Now for the set. When in doubt, shoot against a blank wall. Be sure to wear a colored shirt and tie or dress so youll stand out. Use the one camera, one take approach if youre unsure about the whole process. If you want to find out more about creating a video, go to. Youll find a lot of great information there for the novice filmmaker.
Next, create some press releases to post on your blog. You can also Press releases differ from articles in that they are always written in the third person and always have the words FOR IMMEDIATE RELEASE in all caps at the beginning of the release. You should also include the date and contact information (including phone number) of the person who can give more details to the press.
You can distribute press releases whenever your company launches a new product, hires a new key employee, or has an upcoming event that youd like to publicize.
Remember that initial keyword search that alerted you to the state of your online reputation? Well, its something you should do on a regular basis. Keep thinking up keywords that clients might use to search on and run searches of your own. Remember to include common and not-so-common misspellings of your name and your business name.
As of this writing, Google is unable to index video very well, so youll need to write some text to go along with the clip. Make sure that text is rich in keywords. You know the ones - those that you used in your initial search that turned up the negative feedback online.
Did you know that Google owns YouTube? Its true, so Google must think theres a future in all this video stuff.
Charlie Seymour Jr and Dr. Marc Kossmann make the real-world mediocrity go by the wayside and teach you how to be something special.
Larry Steinhouse
by: Charlie Seymour Jr
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