subject: Three Types Of Resources You Need In Order To Run Crm Online [print this page] We will be taking each resource in turn and examining it to understand its role in online CRM implementation. We will also be seeking to understand how people trying to run Customer Relationship Management (CRM) systems online get the respective resources. As we will come to learn, there are usually options, in terms of how the respective resources can be obtained, in order to implement online CRM successfully.
Firstly, if you are to be successful in running CRM online, you need hardware resources. These include the storage servers that host the CRM databases and the Internet servers that facilitate access to the CRM databases. There is also a need for servers bearing the processors that process the requests made to the CRM databases. In some cases, we can have a single server performing both the storage and the request processing functions. All these have to be extremely powerful servers, given the volumes of requests typically made to CRM databases. It also becomes necessary to have routers, switches and other network resources necessary to facilitate communications between the respective servers and the client computers that make requests to the servers.
Secondly, if you are to be successful in running CRM online, you need software resources. To create the CRM databases, it becomes necessary to have the software platforms on which the databases can be created. To query the databases, it becomes necessary to create database-querying scripts. And to create reports from the CRM systems, it becomes necessary to create reporting scripts. Companies that make the decision to sign up for online CRM systems get to use the scripts created by the online CRM service providers. Those opting to create their own CRM systems independently, and then run them over the Internet, have to create their own software to facilitate interactions with the CRM databases. Some of the software necessary for these functions can, of course, be obtained freely (it being open source software). But some scripts have to be developed from scratch or bought from the software companies.
Thirdly, if you are to be successful in running CRM online, you need the right human resources. These are people who have the knowledge that is necessary to create CRM databases, connect the hardware necessary for running CRM over the Internet, and create the necessary scripts and so on. Some companies opt to recruit their own people for this purpose -- either on long-term contracts, or on short term contracts just to get the projects done. In many cases, the companies offering online CRM services handle the more sophisticated aspects of the work, such as database and script development, on behalf of their clients. Thus, companies signing up for online CRM services dont usually have to worry about hiring experts for CRM implementation - other than the data entry people, we may term those as experts.
by: Mari P
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