subject: Effective Mobile Advertising And Marketing Strategies To Connect To Your Consumers [print this page] The emergence of advertising and selling via the web has provided a lot of benefits for both consumers and corporate owners. It leads to increased recognition and more sales because of the extensive reach. Problem is, it also makes it complicated to create a long-lasting relationship with clients. With the lack of one-on-one interaction, buyers often end up purchasing just once and never returning again.
How can this situation be resolved? Is there a way to construct a strong relationship with consumers so they would keep coming back and your firm will continue to develop? The answer is mobile marketing!
Mobile marketing is more than just a means of sending out SMS and mobile emails. The application used for this can be tailored for your convenience. Aside from that, these can also be designed so other consumers can download and use the app to get continuous updates about your products, services, promos and deals.
There is no doubt that sending out SMS is a very effective way to personally stay in touch with your clients.
The second you send out the messages, this will automatically reach their mobile phones. With a whopping 97% open up rate, this is the fastest advertising and marketing strategy which leads to a more personal connection with your clients.
Push notifications is a very effective feature that you can enjoy when getting into mobile advertising and marketing. Once your consumers have also downloaded the application, they can constantly get updates about your company. The push notifications will be received through the application and they can conveniently open it anytime that and anywhere. By sending out push notifications which are specifically created to answer their inquiries, tickle their interests and resolve their specifications, your clients will finally form a dependency on your enterprise.
To really be able to connect and be part of the lives of your customers, there is no better way to do that then to stay in touch with them through social networking sites. Start by integrating social media platform in your mobile advertising application. This can also be part of the app which the clients can download. By doing this, you can build a constant communication line which works both ways.
On your end, you can create daily posts and updates which will keep your consumers waiting for more. The posts should not solely be about your company but can also be other relevant information which you know would intrigue them.
The fusion of mobile marketing and social networking is also a great way to generate new promos to allow your clients to participate. Advertising approaches which are interactive are great ways to become the hottest topic in social networking sites. Come up with contest that will become viral because of the fabulous prices. Maybe you can launch a promo which encourages people to post their photos with your products so they can win prizes. You can also introduce a loyalty program which would entitle them to earn reward points when they purchase. Of course, there are lots of ingenious ways on how you could win the hearts of your consumers.
by: Lee Janos
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