subject: What People Are Saying About Geico In Online Reviews [print this page] The Geico commercials have a life of their own, even outside of what their purpose is: to sell us car insurance. People enjoy watching them, they make us laugh. They say that if you can make a person laugh, you will gain a bit of their trust, but will it gain Geico a loyal customer? It seems there is more to their success then a little green gecko who amuses us. Their rates are not significantly lower than their competitors, they do not offer anything more unique then any other car insurance company. So what is their secret? It seems the answer is simply, consistently amazing customer service
Every page on the website promises a great customer experience. The reviews online tell us that overall customers are pleased. It is not just the friendly and empathetic manner of the representatives, but the prompt efficiency of the service provided as well. It's interesting to see that a lot of online car insurance reviews come from folks who switched from their previous long term insurer over to Geico. Some reviews suggest that long term relationships are hard to break and it would take a major mistake on the part of the insurer to get them to switch. Their claim service seems to stick out in a number of online reviews as exceptional. It is prompt, highly professional, and the coverage appears to go the distance when it is needed.
This insurers rates are highly competitive. Reviews suggest that this is part of the favorable image but its not the whole story. Over and over the reviewers note the great attitude of the representatives and their amazing attention to detail. The company tries to do all it can to foster a strong relationship with those people who carry a policy from them. That attention to detail and friendly manner seems to be the decisive factor for a lot of reviewers.
What this all means for other companies is that service is much more important than bargain-basement rates. The reason policyholders stay around is because they are treated well not because Geico is by any means the cheapest. Any company that is willing to commit time and effort to fostering a good relationship and providing highly efficient service will probably realize the same success that is so evident Geico.
by: Todd Clay
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