subject: Difference Between Mobile Seo And Desktop [print this page] Mobiles are increasingly getting functionally similar to computers. They are doing to computers what computers did to already existing technology about two decades ago- they are slowly becoming a thing of the past. For a SEO Sydney professional, this is a tough call to make. A SEO professional not only have to optimize for the web, but also for the mobile. Add the element of guaranteed SEO services- and you have got a tough proposition.
Mobiles or cell phones do more than simply talk and text. It is virtually a computing device that fits snugly into the hand of the user. Website optimization for smartphones is more different than a cell phone. For a SEO services company, it is time to radically change the processes of search engine optimization.
The first thing to understand is that mobile search engine optimization differs from SEO made for desktops and laptops. Results can be different in case of mobile SEO even if the same search term is typed in both desktop computers and mobile phones. This is due to a variety of reasons.
Mobile search requirements vary from that of a computer. The use of the internet is much higher in a Personal Computer compared to mobiles. Usage also varies. It is seen that the behavior of users with mobiles varies significantly compared to their interactions with desktop computers. Some websites are built in such a way that they are best viewed via desktops. Mobile viewing becomes a cumbersome experience and in some cases also impossible. It is clearly evident that mobile devices require different kinds of content and website technology.
As usual, a SEO Sydney company starts the search engine optimization processes from the grounds up- the beginning of the website creation. It is the same with mobile SEO. The data rate and size of the screen of the mobile device must be known. It is apparent that a website for mobile devices must be lighter than its desktop version. Nothing fancy should be done. JavaScript should be sparingly used as it interferes with proper mobile website functioning. A website with much ostentation increases the loading time. This is not desirable.
Mobile websites should always be optimized for local search. This is because users who use their mobiles try to find out local products and services. The company website must be optimized to satisfy local search criteria. It is also possible to have a local information sharing website- in this case, there is no need for your website to be a local service or product offering website so that it ranks higher in local searches.
As every SEO professional in SEO Sydney company knows, keyword research is important for mobile search engine optimization. Keywords for Personal Computer and mobile may not be the same as the usage pattern is different for the two kinds of devices. The level of competition is less in mobiles when compared to their desktop counterparts. A keyword strategy distinct from Personal Computer platform must be adopted for mobile search engine optimization.
by: Aaron Hunter
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