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subject: Hello Turns Its Back On Celebrities And Change To Lifestyle Magazine [print this page]


For many years the pages of Hello! Have actually been full with television stars & beauties of the society who were ready to sell snaps of their weddings or their homes to the one which was highest bidder. But all that is about to get change. They want to turn into a lifestyle magazine for women. This long-running magazine has made an announcement about their plans to turn its back on the scurrilous world of the celebrities as well as re-establish itself as a lifestyle and fashion magazine primarily for their women readers as it is now attempting to go up-market.

The publishing chief of the magazine Charlotte Stockting, had to say that it had wanted to move away from the sector of the celebrities as well as its fascination with made-up stories, scandalous gossip, meager production values, real-life stories & also low cover price. While making a veiled attack on its long-standing rival, OK another famous magazine she has added that it will now be sitting alongside the magazines such as Grazia and also Red, rather than low-market per weekly celebrity posts.

This magazine was launched into the market in the year 1988 by Sanchez Junco family of Spain, who also own its own Spanish as well as Mexican equivalents Hola! It had very quickly achieved a status for paying heavy fees in swap for access to the homes as well as the reverent interviews of the celebrities about their sleek lifestyles. It had also generated a slide of imitators such as Ok & also Now!

In the year 2000 OK had prominently outbid Hello! for the rights to the snaps of the wedding of Welsh actress Catherine Zeta Jones with the film star Michael Douglas, by paying a huge amount of 1 million pounds for an access to them. Nevertheless Hello had also smuggled a photographer in regardless. The magazine then had ended up paying a sum which was more than 1 million pounds in damages done to the couple as well as the OK Magazine. Want subscription of the magazine but dont have money then apply for a loan at http://www.textloanlenders.org.uk/ and get enough cash to get it.

However the Royal Wedding as well as the excitement about the new Duchess of Cambridge had helped them to pick up news stand sales of the publication by more than a quarter in the first 6 months of the year. This weekly publication, which is known for its reverential coverage and also glamorous photo-shoots of Royals and the socialites, had to say that it had sold more than 1.1 million copies of its Royal Wedding issue and that the sales had remained higher than before ever since.

by: JacobLender




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