subject: How To Run A Lucrative Auto Repair Shop [print this page] As long as people continue to drive cars, there will always be a need for auto repair shops. For the person who wishes to start such a business, it can prove to be lucrative and can provide the individual with a steady source of income. It is important to follow the right steps in starting your automotive garage.
The first thing you need to do is to figure out whether you want to open your own auto repair company or whether you wish to buy one that is already established. If you purchase an existing business, you will already have a suitable location and the equipment you need. The employees at the business you buy will have experience and may choose to stay on at your new company.
If you decide to start a brand new business and start from the ground up, then you will need to choose a location that caters to a lot of traffic. You will need to buy or lease the equipment to run the shop, and hire a staff that will include administrative support and qualified mechanics.
Ethical standards are important and they are something that your customers need to be made aware of upon arriving at your place of business. Many people are suspicious about auto repair businesses because of bad experiences they have had in the past. To put your customers' minds at ease, let them know upfront that you run an ethical business, and that you care about the service your customers' receive. Print out a statement of ethics and hang it in the customer reception area. Give it a place of prominence on the wall. Make sure you make it known that you will strive to satisfy your patrons to the greatest extent, and that overcharging them is not an option.
Offering a guarantee to your customers is a good way to keep them returning to your shop, and to encourage new ones to come by. When a customer gets work done at your place of business, they want some type of assurance that the problems with their vehicle will be resolved. To help them to feel assured about your service, offer a guarantee based upon specific mileage or a particular span of time. This will convey the message that you stand behind your work. It will instill confidence in your patrons.
Treat the employees at your auto repair facility well to prevent having a high rate of turnover. If your business constantly has to hire new mechanics because people do not stay, then it will be difficult to maintain a high standard of quality. This can give your place of business a bad reputation. To avoid this, pay your mechanics fairly and offer them competitive benefits. When customers find a qualified and reliable mechanic that they can trust, they want to develop a working relationship with that person and return to them time and time again.
by: Anna Woodward
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