subject: Get Ready For The Holidays [print this page] Holiday season is around the corner and you want to cash on the rising opportunities. Maybe a careful check on all your sales strategies, at this time of the year, will put you in a more profitable position.
Let"s see how you can up your profit quo.
Be transparent:
You need to be specific about your offerings to your customers. You should be transparent with your product descriptions, return policies and shipping rules.
Transparency ups the confidence:
A transparent shopping guideline of a shopping portal always boosts a customer"s confidence and they feel like indulging more.
Be prompt:
Being fast is the key to a lucrative sales deal. A prompt customer query service can fetch you more sales than anything else. Try and create a page of "frequently asked questions" or a library of simple e-mail replies to save time and mental harassment. After all, customers are eager to end their shopping spree faster during the holiday season.
Offer a one-stop shop solution:
It"s always convenient for the customers to log in on one site and find everything under one roof. It saves time and energy. A smart way of creating gift baskets of complementary products and creating a category for them might just increase your sales. This will also make gift buying easy on the part of the consumer. Promoting gift cards now, will help in drawing more customers too. It"s quick and easy and above all a consumer can be saved from the last moment shopping traumas. It is a last chance to them and an extra sale for you.
Be generous with returns and discounts:
It is the time to spread some festive cheer around. Extend your returns window and accept returns until a little late than your scheduled duration. This will allow the gift recipients to cheer and return those unwanted gifts. Offering deep discounts can also make the customer flock to your store. Those last minute sale discounts make the shoppers eager to buy. Try and offer a special, festive gift with every purchase. This approach will make their shopping experiences cheerful and they will know where to turn for the forthcoming holiday season. This strategy will also help in getting rid of that stocked-up holiday inventory.
Cross sells and up sell:
People generally don"t get the right kind of gifts with purchase. Showing them products of use, complimentary items or premium models might give them that extra push to shop for that perfect gift.
Market your availability:
The fact that you are available has to be declared, shown or even screamed. Have a mobile store or a page on face book. Research has shown that purchases show drastic improvements when advertised properly on such social networking sites. The potential and reach of such sites can do wonders to your sales.
Play Santa Claus:
Helping that last moment panicking customer with gift buying can help you gain those brownie points for the next holiday season. Helping them fulfill their unusual gifting requests can make you position as nothing less than a true Santa Claus!
Strong support system:
A strong back up plan to fill in for that delay in shipping, inventory crunch or absent employee can come in handy in this stressful period. Have a game plan ready to meet those endless demands of your customers now.
by: Monica Lovato
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