Insurances.net

subject: Bullseye And Your Online Home Business Will Prosper [print this page]

You have no doubt seen dozens of offers similar to "10,000 hits

per hour driven to your website!". This type of website traffic

is completely untargeted and will undoubtedly result in a very

low conversion ratio. It's basically "throw it up against the

wall and hope something sticks". The big incoming numbers give

the illusion of progress, but you will achieve better results

with a lower volume of highly targeted traffic.

I speak from experience because in the early days of developing

my home business, I went for the big numbers instead of focusing

on targeting prospects. It took me a while to appreciate the

importance of targeting (quality) instead of just going for the

big numbers, but it was a lesson well learned.

Exchanging links has been an important part of generating website

traffic for quite some time, but the vast majority of people

looking to trade links don't understand that just wildly swapping

links with any willing webmaster is not the way to go.

For the last few years, most webmasters have been in a "pleasing

Google" mode since Google had such a dominant position. Now that

challengers are emerging, most notably Yahoo, MSN, and Ask

Jeeves, the search engine ranking landscape is becoming much more

complicated than just marching to the tune Google played.

Many website owners seem to be of the opinion that the sole

purpose of exchanging links is to try to improve the search

engine ranking position of their website. While it is true that

links pointing to your website can help your search engine

ranking, the reason for obtaining inbound links goes far deeper

than that.

In my opinion, the targeted traffic that relevant links pointing

to your site will bring can be as important as the traffic that

comes to your website from people using search engines. This is

where linking philosophy comes in. If you limit yourself to

exchanging links only with websites that have a theme highly

relevant to your own, the traffic you receive from those links

will be far more targeted (valuable) than traffic you might

receive from links with websites that have nothing to do with

your theme.

Not only do highly relevant links bring you more highly targeted

traffic, but they also play a "customer satisfaction" role for

visitors to your website who arrived there as a result of a

search engine query. If someone arrives at your website after

performing a search for, lets say "work at home" and then finds

your website full of links to a bunch of off topic sites (Viagra,

online casinos, hotel reservations, sports betting, etc, etc)

the impression is often not favorable and may actually drive

your visitor away before they consider whatever it is that your

website itself is offering.

Keep your eye on the bullseye and develop highly targeted traffic

by having good content on your website and exchanging links with

highly relevant sites that also offer good content. Remember,

traffic is one thing, but targeted traffic is everything.

by: Anup Singh

welcome to Insurances.net (https://www.insurances.net)

(php7, mysql8 recode on 2018)