subject: Page Title Writing Tips For A Guaranteed Online Visibility [print this page] At present, there are millions of websites on the Internet. In fact, a recent report revealed that there are at least 6.49 billion pages in World Wide Web (worldwidewebsize.com, 2012). Apparently, most of these are publicly accessible via Internet.
Every site aims to feel online presence and rank high in searches so as to attract viewers. To achieve this, heres an advice to those who are trying to increase their audience and drive traffic to their sites: titles remain to be one of the important components of Search Engine Optimization (SEO). Think through this!
Always remember that there are more and more internet users who rely on search engines every time they look for certain information or research various topics. Its no secret that whenever search engine lists results to a search query, titles are the key information returned.
Why page titles are important?
They affect search engine rankings
Most of the time they are used as the heading of the site listing in search engines
They serve as the default label for browser bookmarks
They are stored in browser history lists
Most people link pages using the page title for anchor text
Apart from the aforementioned importance of title, it also tells your visitor about the content of your site. Additionally, it is the only way to identify and find your page, and above allsearch engines use titles to generate the links displayed after a search. Also, they often act as the link to pages in search result web.
Do they really affect web traffic?
As more and more web sites continue to emerge in the World Wide Web, and search engines nowadays are increasingly becoming more dependent on the title to produce the result, there is no doubt that a well-written page title with best keywords will draw more viewers to your site. As a result, there will be increase on the visibility of your site in the search engine results.
Despite the important role that titles play in web traffic success, web writers often overlook its significance.
What should be done to withstand the competition?
Knowing that a well-written title is an integral part of the overall success of every web site in the wild-ranking world of search engine, the suggestions listed below will steer your idea on improving your page title writing:
1.Compose Descriptive Titles
Titles define the scope of the page, so, in conceptualizing a title it is necessary to include qualifying words that give context to clearly identify the content and purpose of why it is written..
2.Include Keywords
Use familiar words as keywords to easily describe the main content or topic
3.Avoid Overstuffing
Most of the search engines, especially Google, cut off their display of titles at around 64 characters, so, to be safe keep it short and precise. Unnecessary words should not be included in your title.
4.Position Your Keyword
Be sure that the most relevant keyword is placed at the front because search engines gauge word proximity.
5.Write Unique Headings
It is important to be distinctive, so being distinguished from other pages would really make a great difference in traffic ranking.
As a final note, to be able to generate targeted traffic for a particular online site, webmaster should consider page title writing an extremely important factor in creating a web page.
by: Phoebe Martines
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