subject: Integrating Online Recruitment Advertising Into Your Recruitment Strategy [print this page] The recruitment advertising industry has undergone some significant changes as a result of the development and evolution of the Internet. It is therefore important to take into account these changes in the business environment by ensuring that online recruitment advertising is used alongside traditional recruitment advertising tools. Online recruitment advertising can provide a number of benefits to employers looking for the right candidates these are described below:
Online recruitment advertising can help you reach a wider audience
It is important for companies to make the use of the internet as one of their recruitment advertising tools to expand their target audience which builds upon the work done by the traditional methods of recruitment advertising. The majority of people believe that online recruitment is mainly used for attracting younger candidates. However this is not the case as leading research suggests that the average age of candidates using online recruitment channels is 35 year olds which demonstrates that the internet is now one of the top sources for people looking for jobs.
Online recruitment advertising can be an effective way of attracting candidates
Traditional methods of recruitment advertising such as print advertising can be very effective in attracting numerous candidates for jobs. However the effectiveness of recruitment advertising can be further helped if it is integrated with online recruitment advertising. This means that by posting the job online as well as in the press can help to attract more candidates as online job advertisements are available to candidates 24 hours a day/7 days a week.
Online recruitment advertising can help to speed up the recruitment process
A job can be posted onto a jobsite at the start of the day with applications flooding into the office by the middle of the day with interviews being setup for the following day. It is important to note that it doesnt always happen like this that is why is so crucial that you still use the press and print advertisements alongside online recruiting methods. This helps to give an indication of how quick the internet has become in helping to source potential candidates.
Online recruitment advertising allows companies to gain more knowledge of the marketplace
Through the use of online recruitment advertising, a company can gain valuable insights into the nature of the marketplace and the competitive landscape for the position. This will allow a company to find out exactly what is required with regards to successfully recruiting the right person for the job.
by: Brendan Wilde
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