subject: The Case For Global Translation Services [print this page] Global translation services specialize in helping businesses launch their brands in new countries. Going global may normally bring to mind cultural and logistical hurdles, however, you should also consider linguistic hurdles and seek out a translation agency to partner with. While the path to transporting your brand and all its content (website, collateral, marketing campaigns, etc.) to countries like China, Brazil, Turkey, and Indonesia may be complex, it is a path familiar to translation agencies. Regardless of your target country, working with a translation agency to help you achieve your global expansion efforts is crucial for growing international consumer mindshare.
Global translation services can manage the linguistic aspects of your project, including the translation of documents, marketing material, website copy, search engine marketing, software, mobile apps, training and eLearning, and advertising. Global translation services can help you navigate your companys way through questions around internationalization of your software, localization of each product to the specific target market, and help create a process to maintain content updates on an international-friendly content management system (CMS) in order to manage and publish your content in multiple markets simultaneously.
Professional translation agencies have more than trained linguists on staff. In fact, the inherent challenge of managing large translation projects also requires software engineers, quality assurance testers, subject matter experts, and project managers to make sure all of the global translation services flow smoothly. In projects where a large volume of technical matter is up for translation (especially in instances where hundreds of translation documents must be created), global translation services can often leverage cutting-edge machine translation (MT) to not only reduce the overall cost of the translation project, but speed the project along.
Why use a translation agency instead of a pool of freelance translators? One, coordination among teams. Global translation services are used to the many moving parts involved in the translation of documents and online copy. Two, familiarity with user interface issues. While translating the content of a button on a web page might not be hard for a freelance translator, a translation agency can anticipate the design implications of the change and handle the disruption accordingly. Layouts, forms, programming changes, and other technical pitfalls can be easily avoided by working with a translation agency familiar with the ropes. Three, translation agencies can help you create content which is not only communicates clearly, but is created with target audiences and the medium in mind. This covers online ads, mobile ads, global search engine marketing placement, international social media campaigns, and even localized email newsletters.
You dont have to go it alone with global brand growth. A translation agency can provide you with superior global translation services, ensuring that your launch into new markets is a success.
by: joseph
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