subject: Should Major Retailers Use E-commerce Solutions And Online Marketing? [print this page] It is a tough question and many would say, it is a tad bit late, all those who wanted to go online, are already online and those who havent taken it to e-commerce solutions, never will. Well it may be a huge step for small retailers, but major retailers can easily go for e-commerce solutions. Its all about providing services to your customers online, if you will be able to support the whole product cycle, then you can manage the commerce online. We will put forth a few points why:-
1.Shop Rental: By going online you will be removing the rental of taking up a shop physically and then paying the salaries for the salesmen you will keep.
2.Proximity Factor: You are not dependent on the proximity factor to generate steady customers. This becomes a really big factor when you are a physical store.
3.Security Factor: The security factor as e-commerce solutions gets decreased multi-folds, as you have a centralized warehouse instead of different stores.
4.Easy ERP Integration: It becomes really comfortable and easy to keep track of sales and stock via ERP integration into the e-commerce solutions itself.
5.Online Marketing: Online Marketing unlike traditional marketing can be targeted straight to your target audience. It has the advantage of good (if not great) ROI, for your investment.
6.Presence: You can be the next door store to people residing all over the country and even abroad. Through online marketing service you can easily make the customers feel that you have a store nearby.
7.Product Range: You are not limited by the shop space to showcase the range of products that you can trade. On e-commerce solutions you can showcase as many ranges of products and as many segments of products as you can handle through the back end services.
8.Feedback Cycle: Due to your presence online you can generate a feedback cycle easily through online marketing. Strategies with are included in the SMM and SMO, help you interact with your customers easily. This interaction can be used to generate helpful feedback for your products/services or even e-commerce solutions.
9.Interaction: You should interact with your customers not only for feedback but also for suggestions and polls. Polls and Suggestions can be taken through online surveys which are part of online marketing tactics. It makes your customers feel special, when they are listened to and some action is taken on it.
10.Integration of Payment Gateways: You can get as many payment gateways as you feel like, with your e-commerce solutions. This gives added convenience to your customers as they get more options to them for payments. Sometimes they may even have preferred portal for payments.
11.Easy Product Catalog Export: With a good e-commerce solutions platform it becomes really easy for you to import as well as export product catalog from ERP to portal and vice verse. This becomes really important in order to manage last stocks of products offline as well as online.
The world has been transformed to a plain level field for everybody all over the world with internet. You can buy products from e-commerce solutions based in any part of the world. And e-commerce solutions all over the world can be targeting you, even though they may not be having a warehouse in your continent. Online marketing has really helped online players to participate and even beat the large amalgamations which hold large market share in the physical stores. If you are providing good services/products or unique products/services, you wont even need online marketing after initial push. Unlike traditional marketing, online marketing doesnt have the push marketing tactics, thus you wont be pushing yourself into the lives of your audience. Remember it is a participative marketing for you and your audience, and it is a two faced sword.
by: ITmagia Solutions
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