subject: Stay Competitive With A Strong Insurance Web Design [print this page] Anyone interested in growing an agency for long-term profits understands full well the need to have an insurance website. Advertising via the Internet is a must-do for almost any business, and because of the competitive nature of the insurance industry, having a well- thought-out insurance web design is key to attracting new customers.
While there are several reasons to put an attention grabbing website into place, here are 5 of the very best reasons to get one started:
1.Prospects expect it
Consumers often go online to search for a business's phone number, hours, services offered, and product information. They expect serious insurance agencies to have a website. A website contains a lot more valuable information than, say, a Yellow Pages ad, it's often interactive, and it's a lot more convenient than having to pick up the phone and risk getting "pitched" by a sales representative.
2.It looks more professional
An insurance website can make a company look like a big-time agency even if this is not actually the case. It provides a domain name (www.youragency.com) to add to brochures, ads, and print materials. And rather than using an unprofessional looking free email address like so many others, the business can implement an email address that contains the name of the agency which will add more credibility.
3.The competition has one
Since many agencies already have sites, and more springing up weekly, it is probably a good idea to get an agency website before the competition has time to carve out their chunk of the local online market.
Opting for a quoting-enhancedwebsite instantly differentiates the company from agencies still sporting the limited functionality of an online brochure. When a prospect gets to choose between an insurance website that lets them instantly compare personalized rates and a site that begs them to download document after document, its a sure bet theyll choose the former.
4.Helps generate leads
Websites with quoting enabled offer prospects a much more compelling call to action. Not only do visitors to the website get to gather information that helps them make their decision, when they submit their request to get quotes their info is instantly emailed to the agency.
5.Expand the market
Having a website means expanding the business to as broad an audience as is currently available and directing them all to an online office where they can be provided with quotes, brochures, and even applications.
by: Larry Neilson
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