subject: Make Your Presence Felt Online [print this page] Simjens company review of Australian SMEs and how theyre tackling the web.
Its the 21st Century and the Internet has well and truly taken over commerce in Australia. According to results published by the Australian Bureau of Statistics (ABS) in May 2012, 68 per cent of Internet users now jump online to purchase goods or services for private purposes. In the same ABS report mentioned previously, the ABS also states that 79 per cent of persons 15 years and over had accessed the Internet at least once in the previous 12 months, with the 18-24 year demographic showing the highest rate of use at 96 percent.
With such a large chunk of the population online, its obvious if youre a fully-operational company and youre not making an impact on the web, then youre not making an impact at all.
The majority of businesses registered in Australia are classed as small-to-medium enterprises (SMEs), the sector accounting for more than three-quarters of the market. Simjen company review breaks down SMEs into four categories based on employee numbers:
Micro:
For these retailers and service providers, the Internet is arguably the most important platform to entice customers and generate business.
But its not just about using the Internet for the sake of it its about using it for the right reasons. SMEs should be asking themselves how the Internet can benefit what they do how it can help them successfully generate more revenue and expand in the future. The Internet is an extensive web made up of various platforms: websites, social media, e-commerce pages, entertainment guides, educational forums, etc. Its important to decide which avenues will be best to use when trying to increase a business profile and extend its reach.
Simjen company review uncovered that for many SMEs, working out a plan to make their presence felt online is an uphill struggle from the outset and one that can be quickly put into the too hard basket. This is due to unrealistic expectations concerning the immediate impact that online marketing will bring, with many businesses thinking they will see an instant spike in revenue as soon as they create a basic Facebook page or an un-optimised website.
Lets debunk the myth now a successful Internet presence isnt created overnight. It can take months, even years, of strategising and updating across a wide range of platforms before SMEs start to noticeably reap the benefits. Simjens company review found that this can be overwhelming for many businesses, especially smaller enterprises where time is already a precious commodity. Thats why online development companies like Simjen make so much sense. We offer complete online care, looking after everything to do with e-commerce. From building and designing websites to advertising and marketing them to targeting the most relevant demographics, all our solutions are designed for the Australian market.
Founded in 2009, Simjen is a Brisbane-based business marketing and development agency committed to helping Australian SMEs take advantage of the exciting opportunities found online. Simjen is a company that reviews current business models, betters them and helps their new, improved brands connect with audiences.
Simon James, Simjens CEO, says that in todays cut-throat business climate, the future success of an SME can be directly attributed to their ability to most effectively react to the constant changes of the Internet, and quickly adapt to evolving technologies.
If youre a small business looking to create a competitive advantage, there is no better place to do it than the web, he says.
Using marketing and advertising tools, and combining them with individualised strategies, small-to-medium enterprises can now harness the full power of the Internet and get it working for them. Simjen perform company reviews every day, and this is something we cannot stress enough.
by: Simon
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