subject: Why Compelling Online Content Is So Important [print this page] The Internet is full of articles throwing around the phrase Content is King, but unfortunately the message does not seem to be getting through. SIMJEN, a business marketing and development agency, cannot stress how big of a mistake this is, especially for small to medium enterprises.
SimJen web development team have found that there are still many websites around which dont have any real content. If they do, it is usually boring, unoriginal, repetitive and poorly communicated. This is a vital mistake, because what many business owners dont realise is that compelling content does more than just keep visitors interested - it catches the attention of search engines, as SIMJENs web development team discuss below.
Increasingly, search engines are ignoring the traditional methods of reading the META tags for keywords and descriptions. Google now reads the entirety of the web page before generating matches. It is for this reason that the more pages and words your website has, the better your chances are of climbing the search engine listings. Similarly, having good content on your website opens up other sites to link to that content, thus sending more visitors your way.
If youre looking to get your point across, or simply drive traffic to your site, writing an article or reviewing an article is no longer sufficient. More often than not, consumers will click on a link that looks as if it will deliver the information they were searching for, only to find that what theyve clicked on is just mindless rhetoric and text that they dont want. SIMJENs web development team have found that in these situations, viewers will simply close the site and move on to another source.
Human beings are impatient. They lose interest at the drop of a hat if the information doesnt tell them what they want in brief, concise, and easy-to-understand sentences. In fact, the majority of people wont bother to read a page littered with long-winded paragraphs. This is why SIMJENs web development team encourage short, engaging, to-the-point content that captures readers attention.
Keywords are also crucial to writing a good article. Your site simply wont attract traffic without the proper prompts for search engines. Good keywords must be well crafted, but also take into account the way that ordinary people would search.
For example, someone searching for car insurance in Brisbane will usually type Brisbane car insurance into Google. This phrase is fairly easy to insert into an article and will appear as a natural part of the discussion. However, if this person insists on car insurance Brisbane as a keyword and you have to insert that into the content, then the article will sound choppy and amateur. Evidently, writing effective SEO requires experience, knowledge, sharp writing skills and a deep understanding of the way the average person searches.
Mark Shakhovskoy, a SimJen web development and senior copywriter had this to say about the current climate for SEO:
The business of optimising websites for search engines is extremely difficult and convoluted. With the internet changing so rapidly, and Google constantly updating their search engine criteria, writing for SEO requires a massive amount of knowledge and dedication. You need to simultaneously keep in mind search engine guidelines, offerings, accessibility, duplicate content, keyword research, changing algorithms, conversion rates, language issues, geo-targeting, web analytics and more, all while attempting to write something thats appealing to readers.
As SIMJENs web development team have shown, writing relevant, compelling content that ranks well is not the easiest way to do it. Its for this reason that many business owners are turning to professionals, just like those in SIMJENs web development team, to help them get their head around online content requirements.
Of course you can always do some classes or workshops and learn how to generate the content yourself, but more often than not, its faster and easier to leave it to the professionals. Whichever way you choose to generate your content, remember that it is the most vital aspect of a website. No matter how good your web design and functionality is, people are attracted to content, so to achieve a successful online presence this is exactly what you should be giving them.
by: Simon
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