subject: Automated Language Translation -localizing The Global Enterprise [print this page] Globalization of business enterprises is related to the expansion of the business to new markets. The expansion of the enterprise's geographical footprint however, depends on their ability to express about products and services in a language understandable by the consumers of the region. Translation is a process to change the language of a text from one to another but is not as simple as it sounds. According to the US state department, the business in the region lose out on large amounts because of poor translation.
Language translation services thus needs to be looked up as a primary factor in the globalization process. The enterprises with their interests in foreign markets need to first get a clear understanding of the culture, traditions and language of the region which will then help them in communicating clearly and gaining a customer base. To achieve this, enterprises can either partner with professionals offering language translation service or can make use of technologically enabled automated language translation solutions.
Human translators over the years have played a major role in helping enterprises and government agencies to get their messages and marketing campaigns across conference tables and public. However, today there are more than 6500 languages spoken around the world and an equally vast amount of data stored and transferred in digital formats. Enterprises thus look forward to implement effective language translation solutions that would provide a faster delivery of language translation in the targeted language. Automated language translation is a computer program based solution that translates the text into any required language.
The global enterprises in their worldwide business dealings handles vast amount of translated data. Professionals or service partners who takes up the responsibility of global translation solution need to ensure accuracy for the translated content as a vital aspect. Automated language translation software provides enterprises and bilingual speakers with contextual translations of words and phrases. Unlike the traditional systems of sentence-based translation such methods not only reduces the localization cost to nearly 50% but also speeds up the translation process.
Further, integrating translation technologies with work flow management will facilitate enterprises to cut through a number of industry segments. The service providers with the help of translation software solution and their wide translation network provides global organizations a cost-effective method of localization. The translation software solutions are inbuilt with a number of features such as :
* Terminology management functions which helps in maintaining consistency and accuracy in messaging
* Machine translation which aids in increasing the performance of the workforce
* Translation memory that facilitates recycling and reuse of repeated content
The use of such automated language translation solutions will help enterprises with easy expansion of the business empire.
by: Gladeyas
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