subject: Online Advertising Campaign Mistakes & Blunders To Avoid At All Costs [print this page] There are a number of online advertising campaign mistakes that businesses commonly commit when they're making their marketing or website-building plans. It's actually surprising how many common blunders there are, and how easy they are to avoid.
First, let's look at a few mistakes and blunders on your website.
BLUNDER 1: Generic Site Templates
It can be tempting to buy a pre-made template for your site because it's inexpensive, but the downside is that it will have limited functionality and it won't be customized for the look and feel of your company.
BLUNDER 2: Making Everything Pay-To-Use
If your customers have to pay for absolutely everything, they're not going to get very far before they decide to leave. You want to have something free that you can give them in order that they cannot see what your product or service all about, but at the same time will help them solve a problem they have. From there, you can up-sell them into a paid version.
MISTAKE 3: Not Including a Call-To-Action
Your call-to-action (CTA) is how you get conversions. Conversions can be anything from sales to newsletter signups to downloaded product demos, free reports, white papers, and so on. If you don't have a clear way for your customers to complete your CTA on every page, you're going to be missing out on a lot of conversions.
BLUNDER 4: No Local Search Targeting
This has to do with making sure your website shows up in the search engines for local searches done by prospective customers in your geographic area. If you don't optimize for local search, then you are missing a ton of traffic.
Now let's have a peak at some of the many mistakes and blunders that can occur in your off-site marketing.
MISTAKE 1: Black Hat Tactics
In a nutshell, black hat tactics are the process of trying to trick or cheat the search engines into ranking you high in the search engine results. Avoid these at all costs or you risk being de-indexed or blacklisted in the search engines.
BLUNDER 2: Thinking That The Press & the Media Will Come To You.
If you've got a great product, you might end up assuming that the news media will pick up on it and come asking you for a story, but that's really not how things work. If you want to get word of your product out there, you're going to have to do the work of pitching your story to the press & the media. You should be using press release sites.
MISTAKE 3: Where You Don't Want To Share Your Secrets with Others
It's understandable that companies want to keep secret how they do the things that they do, but sharing some of your hard-earned knowledge with your potential clients draws them into your business.
BLUNDER 4: You Haven't Made Use of YouTube
Videos are incredibly popular and have excellent SEO value. They rank better than any other form of content, plus they're cheap and easy to make.
by: Gerald Van Yerxa
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