subject: Shooting Ads For Corporate Houses [print this page] Advertisements for corporate houses are aimed at building the image and reputation of the organization among the people or within an industry. Corporate advertising is done not only for promoting the companys products and services but also to enhance and boost the organizations status for creating a good standing in order to impress the prospective clients, vendors and the business world.
Why Corporate Advertising
In todays world of fierce competition image building has become the survival guide for every organization mainly because it increases sales, company stocks and builds a stronger reputation of the organization within the business community.
1.Although belonging to the same industry, one automobile company puts emphasis on the rigidity or fuel efficiency of its vehicle in its ad while the other wants to showcase its achievements through the various awards it has won.
2.Some companies use corporate advertising to manipulate choices, also known as issue or advocacy advertisement. For example oil companies like Saffola have created an image in peoples minds of their product as good for heart and good for health.
3.Companies selling controversial products like Cigarette or liquor take help of corporate advertising to deal with their image problems.
4.Corporate advertising also helps in employee recruitment and retention.
Shooting a corporate ad
As advertisements are generally for a short span of time therefore the commercial should be clear, simple, to the point and intelligent enough to grab the viewers attention in a short duration.
Hold your viewers attention by deploying a story telling format and the story should end with a call to action. A good planning is needed before shooting a corporate ad like deciding on the spokesperson, whether to hire a professional or someone from the organization itself. Set aside a budget for professional help like voiceovers, graphic designers, professional video shooters, editors etc.
Decide on a good and suitable location for your advertisement and enquire about the necessary permissions that you need take to shoot at your preferred location. The advertisement should have a good script which in a short time preferably in the first 10 seconds of the advertisement, should convey the key message of the advert. You can show the advertisement beforehand to a third party, not from the industry, to know if the message you want to convey in your ad is clear or not.
While shooting your advertisement use normal lighting wherever feasible.
Use good quality video equipment for shooting your advertisement. In order to achieve the best results make use of a True 1080 HD camera, lighting, steadicam and glidetrack etc. Instead of taking uninteresting head shots, place the spokesperson within one third of the camera screen, rather placing right in the centre in order to pass up a dull symmetrical shot. Shoot from unusual angles. Normally businesses stay away from humor but a little bit of witty humor in your advertisement may shine up your otherwise serious commercial.
by: cvfdelhi
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