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subject: How Important Keywords Are To Search Engine Placement [print this page]

Know what words your customers will use when searching.

You might know what your customers search for. If not, find out. Is it a description of

pants or jeans? One may be searched more often than the other, but why not target

both? How about executive gifts? Maybe desk accessories will broaden your web site

marketing strategy.

Ask all kinds of people. Get advice from people in all walks of life including management,

employees, customers, vendors, friends and family on how they would search for effective

search engine positioning keywords. Ask them how they would search for different products

and services. It's really not about what you think they would search for, its about what they

think. Believe me, they can many times be two totally different things.

Once you have successfully harvested a meaningful keyword list, remove any keywords that

are too targeted or not to specific. Also remember that keyword placement is important.

Try to put as many keywords as possible in the beginning paragraphs, and of course the

title line.

The higher the value of the keyword the more competition you will have. Every SEO utilizes

tools similar to the Overture Keyword Suggestion Tool and also know the value of a

keyword. The lower the value of the keyword the less competition we will have.

We dont want to aim to low but we also dont want to aim to high. We need to find a middle

ground. For you that may be a keyword with a value of no less than 1000 and no more than

10,000. It will be up to you to determine what you deem reasonable.

Also, the keywords should appear regularly throughout the opening Web page. It is

especially important that they appear frequently in the opening paragraphs.

However, resist the temptation to overuse keywords. The search engines can spot it and will

reduce your page rankings. Tools are available to help with optimal keyword density.

However, avoid software that writes the site's pages. Search engines can sniff these out, too.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will

affect your page ranking. Most importantly, your site won't appeal to visitors

by: naved.

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