subject: Translation Management Systems For Global Market Penetration [print this page] The growth of every business is denoted by its growing range of products and services, expansion into new markets and the range of communication channels. However, to be competitive in the constantly expanding global marketplace, enterprises need to attract new customers. In todays changing business environment, enterprises face the challenge of managing high-quality multilingual content for their products and services, which would give them faster time-to-market. Further, with the linguistic landscape of the World Wide Web changing, enterprises with their footprints on the web also needs to make their website compatible and localized to regional languages.
The initiative taken by the enterprises to translate content into multilingual format ensures global communication and also empowers enterprises to take decisions and facilitate commercial transactions. The The need for a translation management solutions that can provide for instant translation have led leading service providers to design and develop translation management systems that can not only reduce the translation costs but can also ensure product information is available across the web in shorter time period.
Translation Management systems manages the flow of information by localizing, translating and sharing of data and application through an automation work flow and ensures that the content is ready for a global audience. Other key benefits of using such translation management systems include:
Increase in translation throughput leading to faster delivery of information and generation of increased revenue
The centralized translation memory and dictionaries ensures improved quality and consistency in translation
Achieve maximum leverage of previously translated content
Being web-based ensures faster returns on investment
Real-time reporting systems ensure greater visibility across the translation process
Made up of content repository, work flow environment and centralized linguistic data, the process includes translation, vendor selection, work distribution, project administration, production, publishing, delivery and archiving. Besides offering a secure communication over Internet, this also allows collaboration between globally spread teams. The translation management system streamlines and localizes the entire supply chain by unifying people, process and technology.
Translation management system enables complete control over terminology and provides a centralized access to most of the approved terms paving way for a faster global market penetration. Further, reusing prior translated content, brings down the costs of project management, desktop publishing and engineering.
by: brianwarren
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