subject: Global Information Management Enhances Customer Experience [print this page] Today, with the economy growing rapidly due to trade between nations and regions, organizations are moving from domestic to global markets. The success of these organizations globally depends upon their effective information management across the geographical boundaries. Management of technical and branded information in local languages will help enterprises to engage their global customers and build the required trust.
Global Information management is a term that is used to describe the interlocking technologies and services that empowers the present day enterprises to engage their customers . These include persuasive, relevant and technical information customized as per the interests, background and language. With international markets becoming increasingly important for the organizations in their quest for expansions, creating revenue streams and gaining new markets, managing global product information is no easy task. Organizations need to create and update information about their products going to market throughout the year. With multiple versions, targeted for different market segments, these enterprises need to have a global communication system with an instant translation service to reach out to the customers in the language they want.
Using global information management solutions will help these globally bound enterprises to streamline the process of creating contents, managing, translating and delivering product informations to the prospective customers. With technological innovation providing customers worldwide with large number of products and services to choose from, these have become commoditized. The vital factor ensuring a competitive edge today is delivering relevant local customer experiences. This also facilitates enterprises with growth opportunities and enables them to drive in global revenues and brand equity.
Gartner's research conducted a year back showcases that customer experiences play a major role in the pan enterprises business growth. With a statistics of 89% customer loss from negative customer experience, and 58% voting and recommending enterprises that deliver better customer experiences, and 86% consumers ready to pay that little extra for better customer experiences, a global approach to localize customer experiences is sure to drive in business growth. However, multilingual content management is not easy as this involves integrating systems, a range of business needs and solving complex organizational and cultural issues.
Understanding the critical success factors for Global Information Management enterprises can implement proven solutions. Information management is more than document, records, digital asset management, collaborating workspaces and enterprise search. With nearly 835 million people worldwide using Smartphones showcases the fact that through social media customers can share their experiences across millions. Global information management is about information itself, the mode of global communication, information structure, content quality, instant translation into required local languages etc leading to better customer experiences.
by: brianwarren
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