subject: A Call To All Young Entrepreneurs: Leverage For Your Small Home Based Business [print this page] Being a young entrepreneur, your small business is only as good for all those people who know about it. And for those who don't know, well they simply don't care.
After all the hardships you have gone through while starting up your business. After all those attempt to give it all up and return back to more secured corporate living. After all the risks you have to pass through. And now that you have touched them all, the only aim that you now have is to make your small business grow.
Well, that actually is not as simple as it may sound. Making your small business grow will lead you to more compromises. This entails you to take further risks. It is harder this time of course because you are delving into deeper realms of risk. Sometime, the absence of assurance for success will make it more difficult for you to get on through the next level.
One of the many paths to growth from your youth in entrepreneurship towards maturity is to spread words of your small home based business. You may possess the best of the products in the industry but there would be no sense to them if the only people who know are those that are within your block. Your product may have the potentials of breaching million dollar sales but if no one buys it, there is no sense in dreaming of becoming a tycoon.
Start promoting yourself and your services. Some small home based business young entrepreneurs begin promoting their products even before they were fully launched. However, there are many who do promotions only when they have tapped the estimated potentials of their items. You always have the choice between the two though.
There are two basic techniques that you may use to take your small home based business into the scene. One is through paid advertisement and the other through public relations.
Paid advertisements require the process of negotiating with advertising agencies and stations to have your product promoted. Mediums like televisions, websites, newspapers and radio spots are among the most typical options you have.
In public relations however, you would have to ask an author to have your story and your business venture written on articles or an expert as search reference. The only problem though is that you have to be convincing or your story must have that extra pop so as to be worthy of mention.
While publicity may oftentimes require you to share the toll of finding a writer to work for your home based business, there is still no way for you to disregard the benefits of having your story advertised. It also has cost effective feature since you seldom pay for such an advertising medium. But the better part goes with the truth that you can be better remembered with an article rather than in a TV commercial. People normally have more trust on a write-up rather than paid advertisement showed in TV or in the internet. Publicity also offers the potentials of reaching through various people and if you have that good streak of luck, the national audience may be reached by your story.
Even the online world recognizes that actual power of television advertisements than using links and postings on message boards. There are many times when the website has become successful because it was featured on a television show. Thus, discards of all the "almost useful" power of drawing people through creating juggling lines of links in the web.
The media works on herd mentality. Once a program caught site of what your home based business has to offer, other programs may have the hitch of spreading the word further. Thus, you can expect other shows to modify your own story to supplement for their own. This is very effective indeed since you will have your advertisement without spending a dime while reaching wide spectrum of audience.
The problem though comes with attracting journalist and writers towards your home based small business story.
Plan your target points. Your aim is to court writers towards writing your tale. Never put them off by sending bulks of email to virtually all journalists that you know. Point on only towards those who are in the beat with your story. Identify what publications will find your venture useful and know which kind will use your story. Try making a list of newspapers, radio programs and television spots that will work well with your aim. If you truly want publicity, go direct with personal emails or letters to those who are most likely to find your small home based business story interesting.
Its important to understand the right way to divide up equity in a start-up. Early mistakes can lead to serious long-term problems that can destroy a company. The book Slicing Pie outlines a simple process for making sure each employee and co-founder gets exactly the amount of equity they deserve.
by: Molly Berton
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