subject: How Online Retail Competes With The Streets [print this page] The economic gloom surrounding Britain is not conducive to getting up the motivation to pound the streets in search of gifts. But with the pressure to get presents for birthdays and special occasions, needs must. Hectic everyday life leaves little time for perusing the shops though, so anything that can make gift shopping that little bit easier is a bonus. This is where online shopping really comes into its own. Here are some of ways that online shopping outmanoeuvres the traditional high street shop:
Huge choice
The growth of online retail has skyrocketed in recent years. There are now thousands of gift websites offering unique, personalised and just plain odd present ideas. There is now a raft of niche websites able to offer specialised gifts that large high street retailers could not stock. With low overheads, these websites can take bigger gambles on unusual stock as they do not have to worry about large rent or rates on a store.
Bargains to be found
Finding bargains on the high street is like looking for a needle in a haystack. There is no way of knowing if the gift you have found is good value at its quoted price. On the internet though searching could not be easier. If you know exactly what you are looking for then you can simply use comparison sites to find the best online deal. Moreover, you can use advanced search functions to narrow down your hunt so effectively that you will only receive results within your desired price range.
Stress-free shopping
Shopping on the high street can be an arduous experience. Driving into town and finding a place to park can be mayhem. Once there you are confronted with hoards of people, while traipsing up and down the high street can be tiring and often unrewarding. In comparison, online shopping can be done from the comfort of the living room. Just simply grab a cup of tea and sit down with your connected device and you are on your way. There are no queues, no parking fees or sore feet to contend with.
Delivered to your door
After a long day trawling the high street having to lug your purchases back to a car park miles from the centre can be the straw that breaks the donkeys back. If you have chosen to do the shopping online though you can simply have it delivered straight to your door in time for the special occasion without breaking sweat.
by: Christina Jones
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