subject: Leather Conference Folders & Promotional Bottled Water - Why They Make Great Promotional Gifts [print this page] Conference delegates are accustomed to receiving gifts upon arrival but what do you give them? A gift that is aimed at their personal welfare such as Promotional Bottled Water or a Business Gift that is aimed at advertising your product or service like a Leather Conference Folder. Read on to discover the pros and cons of both then make the decision your own.
When a delegate receives information on the conference they have been invited to it sets the level of expectation immediately. If you contact the person via E.Mail with details and a PDF map, that would be acceptable. However if the information arrives by post along with a relevant Promotional Gift such as a good quality road map or pen then it makes it much more personal. It gives the delegate the impression that they matter and that they can look forward to more pleasant surprises upon arrival. Perception is vital so you must get it right at the outset.
Upon arrival at the event the delegate can expect to pick up a bag with relevant information on where to go, what to do etc. But imagine if when they arrive that the information is presented in a Leather Conference Folder with their initials engraved upon the outer cover? Immediately the delegate feels they are no longer part of the herd but that they are an individual. You can see this for yourself at the next event you attend. Just sit back and see how delegates treat plastic carrier bags, they are usually dropped to the ground whilst forms are signed or coats removed. It is then stuffed into another bag or left carelessly lying around. Now see how well the Leather Conference Folder is handled, with care and respect. The folder will be put down carefully on a surface and it will be studied carefully as if it were an important item.
By catering for the attendees personal needs you once again demonstrate a personal touch. Giving each delegate Promotional Bottled Water tells them that you know they will probably get thirsty and you care enough about them to solve that problem. Unlike a pen or keyring this really is all about them and their personal care and not about you and your product. That said of course by branding the Promotional Water Bottle you achieve two wins for the price of one.
So the choice of product is entirely yours. Do you use the Leather Conference Folder or the Promotional Bottled Water? You will be aware that either of these items work well in delivering your message to its intended audience. The water will almost certainly be consumed on site so could be considered as a short term Promotional Item whereas the personalised Leather Conference Folder will definitely be taken back to the office or home and valued as great quality Business Gift.
Personally I believe you should give them both options but then as a Promotional Merchandise supplier that probably won't surprise your will it?
by: Paul Beirne
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