subject: Frbiz.com Reports U.s. Auto Strategy Toward Small Cars [print this page] Following the end of September, President and Chief Executive Officer Alan Mulally Ford Motor Co. took a chartered flight to go to China to personally supervise operations, the early October, General Motors Corporation President and CEO of Henderson for the first time to visit China.
Henderson was very tight schedule, 13 am and the Shanghai municipal government leaders, attended the afternoon meeting will be GM's media the next day, hastily flew to South Korea.
The outsiders known as the "work machine" of the General Motors Corporation President and CEO of Jin Mao Tower in Shanghai, at the media conference, detailed answers to dozens of reporters at home and abroad on the GM question.
During the interview, Henderson is not only expressed in the Heavy Teng very satisfied with the price of the acquisition Hummer, he also disclosed that Shanghai GM will launch in Spring 2010, an important new small car - Chevrolet New Sail.
Prior to that, "Wall Street Journal" has reported that, as Alan Mulally plan three years ago as part of a global strategy, Ford India, this month unveiled a 23 in a specifically designed for the Asian market, low-cost small cars. In addition, although there is no new car launch, but overseas, sources said, after an alliance with Fiat, Chrysler will build Fiat cars in small advantages, to re-sail.
Some analysts believe the current financial turmoil of the attacks have been very bulky and high-displacement characteristics of the U.S. "Big Three" is beginning to change, small-car market will become the "Big Three" to re-prove their battlefield.
General emergency sale of Hummer
If the shift to small cars, then the large displacement, high emission brand will no doubt be a stumbling block to progress on the road. For General Motors, although Opel twists and turns of the acquisition talks, but the focus of the acquisition price. Since the Hummer up for sale has been so little interest is the most common annoyance.
In any case, GM in China, it finally succeeded in finding a buyer. 10, General Motors and Sichuan in the Heavy Proton Hummer business today announced they have signed a definitive agreement to sell.
Previously, overseas media reports, Teng Heavy to 150 million U.S. dollars in the transaction price and the general consensus buy Hummer. In response, Henderson did not deny, he said that 150 million U.S. dollars is the price of media reports, the transaction will be finalized prior to approval is not yet confirmed. But he said the results of this sales agreement is very satisfactory.
"For the sale of Hummer findings, we should say we are satisfied, because this is a good competitive bidding process by comparing, as well as reached through negotiations." Henderson said.
Henderson said GM and Proton in the heavy industry companies to maintain a dialogue with relevant government approvals. To his knowledge, Teng in the party have to bear the heavy industry for the purchase of approved responsibility and Teng is in heavy industry feel confident that this project should be approved.
Some analysts believe, 1.5 million purchase price is low, but eager to "energy-saving emission reduction," the common run, Hummer's sale price is not paramount.
Small car market war
In addition to the sale of some assets, GM is still active innovation. Interview, Henderson said that Shanghai GM will launch in Spring 2010, an important new small car - Chevrolet New Sail. The new Sail by the Pan Asia Technical Automotive Center strictly follow the GM global product development process design and R & D, this model created specifically for Chinese consumers, in other emerging markets will also be of great potential.
In addition to GM, Ford also identified the status of small cars will account for the major direction of development. By the end of September, China to attend the Changan Ford Mazda Automobile plant in Chongqing a new ground-breaking ceremony, Alan Mulally announced the general direction of the development of Ford in China, that is focused on the development of large segments of the market, where small cars account for a dominant position.
According to Mulally introduced 50% of Ford's production cars are small cars, 25% are mid-size car, only 15% of the larger model.
In addition, while GM and Ford is not a strong thunder, but the foreign media, said Chrysler's new CEO Marcione recently said that Chrysler would return to profitability within two years. The media said that although at least two years to achieve production, but Chrysler and Fiat alliance will bring a range of new energy-saving products, with the help of Fiat Auto in the small car advantages, Klein DaimlerChrysler will fully promote the reorganization of its product and production plans.
Some analysts say energy-saving emission reduction, environmental protection will no doubt be the general direction of the global automotive industry, Detroit "Big Three" Only a timely manner, "turned the bow" in order to guarantee its status as an international big companies. "In any case, the United States 'three' has overcome the most difficult period, the future of GM, Ford and Chrysler in the small car market in the 'battle of wits' will be the major highlights of the future." The analyst said.
by: Frbiz
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